This article is a part of our Vogue Business Membership bundle. To get pleasure from limitless entry to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTookay Trend Tracker, weekly Technology, Beauty and Sustainability Edits and unique occasion invites, join Membership here.

Weddings are large enterprise in India, and the market is rising at an exponential charge. Yet, the potential for luxurious — which extends far past the bridal trousseau — stays largely untapped.