Mid Day; Reliance

EXCLUSIVE: Mumbai-based Reliance Entertainment is becoming a member of forces with Indian media group Mid-Day Infomedia in a strategic collaboration to deliver real-life tales to the display. 

The two companions will work collectively to create tales throughout a number of codecs and platforms, together with movies, internet sequence, documentaries, and different types of content material. The tales will probably be impressed by real-life occasions which might be reported in Mid-Day, a subsidiary of media conglomerate Jagran Group. 

Mid-Day Infomedia publishes three main newspaper manufacturers in India – Mid-Day English, a distinct segment English-language each day; Inquilab, the highest-read Urdu each day in India; and Mid-Day Gujarati, the second greatest Gujarati newspaper in Mumbai. All three manufacturers are massively well-liked in Mumbai, one of many two largest promoting markets in India. Inquilab is circulated in Maharashtra and the states of Uttar Pradesh, Delhi and Bihar. 

The writer is a completely owned subsidiary of Jagran Prakashan, which has actions spanning print, radio, out of doors and digital, with manufacturers together with Dainik Jagran, Radio City, Mid-Day, Dainik Jagran-inext and Nai Dunia. 

Reliance Entertainment invests in and produces movie and TV content material and has relationships for digital distribution with Netflix, Amazon, Disney+ Hotstar, and different platforms. The firm’s latest movie productions embrace Section 84, starring Amitabh Bachchan, and Bholaa, directed by and starring Ajay Devgn. It additionally just lately produced internet sequence Jubilee, directed by Vikramaditya Motwane, for Amazon Prime Video.

The two corporations mentioned they goal to boost the standard and variety of content material obtainable to audiences throughout varied platforms. “Through this collaboration, the two industry leaders will combine their expertise and resources to bring to life an array of compelling narratives drawn from the rich tapestry of human experiences,” the companions mentioned in a press release. 

Commenting additional on the partnership, Chhitra Subramaniam, Senior Vice President, Creative & Production, Reliance Entertainment, mentioned: “We are thrilled to join forces with Jagran Group, a venerable institution in Indian media. This collaboration reflects our shared commitment to delivering impactful and engaging content to audiences. By blending Reliance Entertainment’s creative and producing prowess with Jagran Group’s deep-rooted understanding of real-life stories, we aim to create content that resonates deeply with people from all walks of life.”

Shailesh Gupta, Director of Mid-Day Infomedia, added: “Our collaboration with Reliance Entertainment aligns seamlessly with our mission to connect with audiences on a profound level through meaningful narratives. The power of storytelling is immense, and together, we can harness this power to bring stories that inspire, inform, and entertain.”