The creator financial system has solely been rising and these ‘digital stars’ are taking the world by storm. According to Statista, as of 2022, the influencer advertising business in India was valued at over Rs1,200 crore. It is predicted to develop at a CAGR of 25 p.c to the touch near Rs2,800 crore by 2026. Though glamorous on the skin, content material creation takes a variety of work. Forbes India and Goat—GroupM’s brand-safe influencer and content material advertising answer—with 2023 India’s Top 100 Digital Stars checklist, recognise the work of those creators, conserving quantitative and qualitative measures in thoughts. We have focussed on creators who’re primarily lively on Instagram, YouTube and Facebook key metrics—reminiscent of followers, engagement, views, attain and impressions—throughout these platforms.