GoTo Group has offered its on-demand video platform GoPlay to the unit’s former CEO Edy Sulistyo as a part of the Indonesian tech large’s plan to shed non-core property and develop into Ebitda worthwhile by the tip of the 12 months.

Sulistyo confirmed the deal on Friday on the Nexticorn startup occasion in Bali. “Today we announce the entire rebranding from GoPlay to Everywhere,” he stated.

Sulistyo stated the newly impartial firm had simply launched its service in Bali, “We are now in 50 locations in five cities. We have been delivering this quietly,” he added.

A deal of some type had been anticipated since mid-August, when GoTo’s newly appointed CEO Patrick Walujo said within the firm’s second-quarter earnings name that GoTo would exit its leisure enterprise.

Sulistyo refused to reveal the worth of the acquisition, however stated he and his associate Bagus Utama have additionally acquired GoTo’s ticketing platform Loket in a separate transaction. The pair had cofounded Loket in 2013, after which offered it to GoJek in August 2017.

GoJek launched GoPlay in September 2019, initially providing subscription-based video content material akin to Netflix, specializing in Indonesian films and sequence.

GoPlay secured $15 million in a funding spherical led by ZWC Partners and Golden Gate Ventures in June 2019, valuing the corporate at $60 million (Sulistyo says each corporations are nonetheless shareholders of Everywhere).

GoPlay had been positioned as a competitor to social media platforms like TikTookay and Instagram with a streaming service that allowed artists to carry out reside and interact with followers. Sulistyo claims to have attracted a neighborhood of greater than 2,000 performers, together with musicians, magicians, and spiritual audio system, who earn earnings by means of on-line items from viewers.

The ride-hailing and meals supply firm Gojek merged with e-commerce platform Tokopedia to develop into GoTo in May 2021. It was the most important merger in Indonesia’s company historical past.

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