Fantasy cricket league platform Dream11 has been named title sponsors for Indian Premier League (IPL) 2020, after BCCI and Chinese smartphone-makers Vivo suspended their deal for this year. Dream11 outbid companies like Tata Sons, Unacademy and Byju’s to bag the title sponsorship deal for the cash-rich league. Dream11 bid Rs 222 crore for the title sponsorship rights, IPL chairman Brijesh Patel said. While Unacademy had bid Rs 210 crore, Tata Sons had bid Rs 180 crore and Byju’s had bid Rs 125 crore.
Vivo and BCCI postponed their partnership for one year due to the prevailing Sino-India border stand-off. Under the deal with Vivo, BCCI were receiving Rs 440 crore per year.
The IPL was originally scheduled to begin on March 29, but was postponed due to the coronavirus pandemic.
Promoted
The tournament will now get underway on September 19. But due to the rising number of COVID-19 cases in India, this season of the IPL will be played in the United Arab Emirates.
