ENGLEWOOD, Colo. — The Broncos’ partnership with Centura Health simply made sense.

As Denver explored choices for a brand new naming rights accomplice, President Damani Leech and the Broncos shortly found the commonalities shared with Centura.

“Centura is a hometown team,” Leech mentioned Monday at an introductory press convention. “[They are] headquartered not too far from our practice [facility], and they have a lot in common with the Broncos. They are a rapidly growing organization with deep roots in our community. This is really a transformative moment here for the Denver Broncos and Centura Health. We’re excited to embark on this journey together. While the naming rights to our facility, the Centura Health Training Center, is certainly the most visible part of the partnership, it’s not the entire part of it. We’re certainly going to be sharing a commitment to youth and promoting health and wellness. We’re thrilled to make a significant impact in our community working together as part of that agreement.”

Leech launched the partnership with Owner & CEO Greg Penner, Owner Carrie Walton Penner and Centura Health President & CEO Peter Banko — and he made it clear the settlement was “the most impactful deal in the history of the Broncos in one single partnership.”

In an offseason full of recent additions, the Broncos are assured in regards to the newest change.

“This offseason has been an exciting one for us with a number of new additions to the Broncos — from our head coach to the players we added in free agency, and then this weekend, having all of our rookies here for a tremendous minicamp,” Penner mentioned. “We’re proud to add another important member to the team today.”

Banko agreed the partnership made sense for each events attributable to a set of shared values and their place within the market.

“The Broncos are the No. 1 sports brand in the market, and we are the No. 1 healthcare brand,” Banko mentioned. “We can leverage off each other. While the commitment in a sports partnership is interesting, it’s what we do from here — activating the partnership and impacting our community from here. For us, it was a no-brainer.”

In addition to the newly renamed Centura Health Training Center, Centura can even assist help the workforce’s group efforts, as Banko introduced a $100,000 donation to the Denver Broncos Foundation to assist these going through meals insecurity.

“We will be partnering to fight hunger in Colorado schools and tackling some of the systemic challenges that lead to food insecurity,” Banko mentioned. “As two impactful organizations with an unwavering commitment to improving their communities, we will start here but then plan together for even more systemic change over the next decade.”

Though the Broncos’ partnership with Centura got here collectively comparatively shortly, Leech emphasised the search was extra about discovering the suitable match, reasonably than the fast one.

“It was less about speed and more about finding the right partner and feeling comfortable,” Leech mentioned. “I think we did that, and I think we have a great partner. Peter and I feel great about each other and working with each other. We’re looking forward to the next 10 years.”