Tokyo-based international promoting large Hakuhodo Inc. has acquired a majority stake in main Indian model and leisure company group, MA&TH (Marching Ants & Trigger Happy) Entertainment Network Private Limited.

Headquartered in Mumbai, the Cannes Lions-winning MA&TH group primarily companies purchasers concerned in content material creation together with movie producers, studios, streaming platforms, broadcast corporations and worldwide manufacturers.

Theatrically launched movies that the outfit has labored on embrace S.S. Rajamouli’s “Baahubali: The Beginning,” Rajkumar Hirani’s “3 idiots” and “PK,” each starring Aamir Khan, and “Sanju,” starring Ranbir Kapoor, “Uri: The Surgical Strike,” produced by Ronnie Screwvala, Danny Boyle’s “Slumdog Millionaire,” Farah Khan’s “Om Shanti Om,” starring Shah Rukh Khan and Zoya Akhtar’s “Zindagi Naa Milegi Dobara,” starring Hrithik Roshan and Farhan Akhtar.

The firm has additionally created campaigns for Netflix’s “Delhi Crime” and “AK vs AK,” Amazon Prime Video’s “The Family Man” and “Mirzapur” and Sony’s “Scam 1992,” “Shark Tank India,” “Kaun Banega Crorepati” and “MasterChef.”

MA&TH’s group corporations embrace Marching Ants Advertising Pvt. Ltd. (MA), based in 2001, and Trigger Happy Entertainment Pvt. Ltd. (TH) based in 2007. MA has experience in strategic planning, key visible growth and activation, whereas TH makes a speciality of audiovisual promotion, video manufacturing, and movie advertising and marketing methods.

Hakuhodo is without doubt one of the largest promoting companies on the planet. The firm, which is the spine of the Hakuhodo DY Group, has a large worldwide presence with 150 places of work throughout greater than 20 international locations. MA&TH has been concerned in a number of collaborative initiatives with Hakuhodo Group’s digital company AdGlobal 360 and activation company PMG, each based mostly in New Delhi.

Ito Shuntaro, senior company officer, Hakuhodo, and president and CEO, Hakuhodo International, mentioned: “With MA&TH becoming a member of the group, the Hakuhodo India Group will acquire a presence in Mumbai, the capital of India’s promoting business, and have the ability to present extra Indian purchasers with efficient and wide-ranging advertising and marketing options based mostly on Hakuhodo’s Sei-katsu-sha perception philosophy. MA&TH, which gives distinctive companies, will develop extra complete, seamless companies by becoming a member of forces with AdGlobal360, which has strengths in advertising and marketing expertise, and PMG, which has strengths in activation.

“Furthermore, I am confident that MA&TH will lead the growth of the Hakuhodo Group as a whole to the next level by collaborating with our offices beyond India, Japan, and Southeast Asia, especially in the entertainment business area.”

Amit Chandrra, cofounder and CEO of MA&TH, added: “Hakuhodo’s approach towards business, talent, and creativity was something that really fits into our vision for growth – both for our people and our clients. Our focus will be to further consolidate our leadership position in India as well as extend our brand solutions expertise in the Asia-Pacific region.” 

Dhritish Ghoshal, cofounder and chief technique officer of MA&TH, mentioned: “The access to Hakuhodo’s huge pool of resources and knowledge centers – both in India and overseas – will allow us to engage even more meaningfully with our clients and to provide world class services and solutions.”