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Guess who occupies WEBR’s morning drive-time slot just before Beach sets in across the AM dial? Bob Stilson, formerly “Cinema Bob” of Beach’s WBEN Friday movie show, who gave us a typically frank Monday report on current confusions of watching the new “Peacock” streaming network. Just from the frequency with which Stilson shows up on some of WEBR’s radio ads, it’s a good bet he’s involved in the station’s ad sales, too.
The most dubious advance announcement proclaiming a new WEBR came from owner Bill Yuhnke, who said of his new station, “We are broadcasters, patriots and Christians who love the Buffalo-Niagara Falls region and are dedicated to God, family, freedom and country. Our pledge is to serve our hometown community with reliable, non-biased, fair and balanced news, information and entertainment.”
To those understandably chilled by the Fox News echoes of that publicity aria, remember this is a brand new station brazenly aimed at an older demographic and in need of immediate ad support.
The obvious thing to say is that, age notwithstanding, wearing a station’s patriotism and religious piety on its sleeve in the 21st century is not exactly an ideal prescription to get audiences for music that’s, quite legitimately, “cool, classy and sophisticated.”
Yuhnke’s statement may more directly affect the syndicated news the station uses, but it doesn’t seem to touch in any way what is so good about the music of WEBR which, says Angelo, he and friend Steve Mitchell have been collecting for 20 years hoping to use to form a radio station’s playlist and music library.
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