JioCinema has introduced its partnership with social media platform, ShareChat and short-form video app Moj, providing shoppers brand-new avenues for a large assortment of sports activities content material together with the TATA WPL, the TATA IPL, Indian Super League, and the 2024 Olympics. This partnership goals to assist JioCinema interact extra deeply with shoppers of regional content material by being current on their most well-liked social platforms and mixing with their digital consumption habits.

ShareChat and Moj’s intensive person base of over 325 million customers may have entry to an array of snackable content material of their favorite sport within the language of their selection by JioCinema’s deal with on each platforms. They will even get a peek into unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s iconic consultants who till lately rubbed shoulders with present gamers throughout totally different groups.

JioCinema has democratised the way in which sports activities content material is consumed in India by providing multi-lingual commentary, multi-cam viewing, 4K feed, making the viewing expertise extra immersive and dynamic. Moj is at present India’s largest homegrown pure quick video platform, revolutionising SFV for tier 2 audiences bringing genuine regional content material, the newest know-how together with Dolby imaginative and prescient and providing revolutionary monetising avenues like digital gifting for its creator group.

“As we continue our endeavour to make digital omnipresent for sports content consumption through JioCinema, this partnership will take our efforts far and wide across the breadth of the country,” mentioned Viacom18 Sports Head of Strategy, Acquisitions & Partnerships Hursh Shrivastava. “ShareChat and Moj will not only bring a newer audience but also scale to our regional presentation across multiple languages.”

“We’re thrilled to partner with JioCinema to bring the excitement of premium sports from around the world, including the TATA WPL, TATA IPL, Olympics, and Indian Super League to ShareChat & Moj. Short-form video has come a long way in India and this collaboration marks a significant milestone in our journey to offer diverse and engaging content to our 325 million+ users,” mentioned Gaurav Jain, chief enterprise officer at ShareChat & Moj.