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Pryor Cashman Counsel Ryan Klarberg, a member of the firm’s
Intellectual Property, Media + Entertainment, Digital Media, and
Litigation Groups, spoke with CDR Magazine about why
internet domain names are a fertile area for legal disputes.
In “What’s in a (domain) name?,” Ryan talks to
reporter Robert Li about how companies are highly aware of the
importance of their online presence:
It is a sentiment echoed by Pryor Cashman’s IP, media
and digital media litigation counsel Ryan Klarberg in New York, who
has previously acted for the performance artist Lady Gaga on domain
name-related proceedings: “Companies recognise the value of
the Internet for selling and marketing goods and services, and a
critical part of that is owning a domain name that consumers can
recognise, type into a web browser and visit the
website.”
He adds: “The area is ripe for disputes given the
increase in usage of the Internet especially in the past decade,
with many disputes arising because of bad actors registering domain
names and attempting to trade on the goodwill of a
brand.”
Ryan also notes that companies need to be strategic in choosing
domain names if they want to avoid litigation over their website
addresses, saying “When searching for domain names to
register, always aim not to usurp existing third-party rights. Do
your own due diligence and see how the terms in the domain names
are being used by conducting a simple web search, and then ensure
you are not registering or using a domain name in a way that could
be considered in bad faith.”
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