S
panish top-flight football league, LaLiga, has officially launched their new subsidiary LaLiga Tech as the official launch will see technology solutions offered to global sports and entertainment industries.

In line with the launch, LaLiga Tech has cemented new agreements with World Padel Tour and communications specialists, Millicom.

LaLiga Tech already works with numerous clients across the sports and entertainment industry including Dorna Sports, Moto GP, the Jupiler Pro League, Sky Mexico, and the Royal Belgian Football Association.

LaLiga tech is the world’s first company to combine the international sporting organisation with technical expertise as a team of 140 specialists have designed and are offering solutions commercially to help accelerate transformation in the tech industry.

LaLiga Tech solutions are used to create new direct-to-customer channels, enhance content with real-time data and digitise key management processes as all solutions are interconnected under a single data-based ecosystem delivering insights that can be used to enhance growth across the organisation.

LaLiga Tech will offer solutions under three key principles areas of: fan engagement, content enhancement and competition management.

LaLiga Tech CEO, Miguel Ángel Leal, said: “Sports and entertainment has an enormous opportunity to build on its emotional connection with fans by taking a data-led approach to understand fan behaviours and design modern, engaging and profitable experiences.”

“Our products have been specifically created for the sector and are supported by the human resources that have turned LaLiga into a digital leader over recent years,” Leal said.

LaLiga’s partnership with World Padel Tour will see LaLiga Tech become the official technology partner of the international Padel Circuit as LaLiga will develop a series of fan engagement technology platforms for the Tour, allowing the growing sport to reach a wider global audience.

World Panel Tour CEO, Mario Herando, said: “This agreement allows us to take the next step in building a dedicated global following for padel, which has already shown strong audience growth in recent years.”

“LaLiga Tech shows a completeness of vision when it comes to building and activating=g fanbases using technology platforms and data, with the added benefit of having demonstrated its success within LaLiga,” Herando said.

The launch also saw LaLiga tech partner with global communications company Millicom as the company has designed an anti-piracy agreement that will see Costa Rica’s Liga de Fútbol de Primera División (Liga FDP) be monitored through content protection solutions as illegal content will be removed from online platforms through the Content Protection’s advanced software and expert analysis team.

LaLiga Tech will assist Millicom in protecting the rights to Liga FDP matches which it holds in Costa Rica through Latin American operating arm, Tigo Sports.

Tigo Sports director, Julio Sosa, said: “The commitment of Tigo Sports in the fight against piracy, the protection of consumer rights and the well-being of the clubs is absolute and is reflected in the signing of this contract.”

“With the support of LaLiga Content Protection and our team we are at the same professional level as the largest global sports companies,” Sosa said.