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LEOMINSTER ― The former location of the Toys “R” Us retailer on the Mall at Whitney Field is as soon as once more the place to go for anybody who desires to really feel like a child once more.
Launch Leominster, a household leisure middle, options an indoor trampoline park, digital actuality video games, bowling, Laser Tag, dodgeball, a ninja course, a full bar and restaurant, and an arcade. The middle, which is the newest of six Launch Entertainment areas within the state, opened its doorways at 118 Commercial Rd. in March.
General Manager Andrew Pierce, who was born and raised in Gardner, mentioned the previous toy retailer’s 32,000 sq. foot constructing made a perfect spot for a big household leisure middle.
“We’re right here in the Leominster area, and even though the mall (business) is a little down right now, we’re trying to be part of revitalizing it,” Pierce mentioned. “And the owners are from this area too, and they wanted to bring something back to this area.”
Owners hoping to revitalize native companies
The Leominster franchise will probably be owned and operated by Mark and Christine Emma, who mentioned they have been impressed to open the situation after noticing that their son won’t have the identical alternatives to have enjoyable along with his associates because the couple did rising up within the metropolis.
“We were introduced to the family entertainment center franchise when our son was seven,” defined Christine. “We immediately fell in love with Launch Entertainment’s concept, leadership, and ability to evolve with the times.”
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One of the Emmas’ targets was to rekindle the town of Leominster and surrounding communities after seeing many companies within the space shut store or relocate to different areas.
“With Launch opening at the Mall at Whitney Field, we can provide a safe, fun, active, and inclusive environment for children, teens, parents, and grandparents to enjoy,” Christine mentioned. “We hope to drive significant foot traffic in the area and, in turn, help attract other businesses to invest or reinvest in our community.”
Launch homeowners hoping to cater to households after closing of Roll-On America
The want for a brand new location for native teenagers and households to have enjoyable collectively was a lot wanted within the space, Pierce mentioned, particularly for the reason that closing of the close by Roll-On America skating rink and leisure middle in Lancaster two years in the past.
“Roll-On had been around for nearly 30 years and was the only entertainment spot for full families that has ever been around in my lifetime,” he mentioned. “And even though their closing was kind of hard on the community, I’m glad we were able to make a difference and kind of bring back something for families to do in this area.”
Pierce mentioned he had been happy at how enthusiastically clients have responded to Launch since its opening.
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“We’ve been open for about three weeks now, and the traffic has certainly been flowing through the doors – our team has been up and running and we’ve been preparing for our big day, which is our grand opening,” he mentioned.
Launch will maintain its grand opening celebration on Saturday, April 22. The first 100 friends on that day will bounce free for a yr, Pierce mentioned.
In addition to an leisure middle, Launch may even supply a venue for group occasions, together with birthday events, area journeys, youth teams, and company groups.
Launch Entertainment, which is headquartered in Rhode Island, is billed as one of many fastest-growing household leisure ideas within the nation. The franchise was based in 2012 by Rob and Erin Arnold.
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