Image Credits: Likewise

Likewise, the corporate behind an app that may suggest your subsequent TV binge, film to look at, podcast to stream, or e book to learn, is out right this moment with its personal entertainment-focused AI companion, Pix. Built utilizing a mixture of Likewise’s personal buyer information and expertise from accomplice OpenAI, Pix could make leisure suggestions and reply different questions by way of textual content message or e-mail, or by speaking with Pix inside the Pix cellular app, web site, and even by chatting with Pix’s TV app utilizing a voice distant.

Founded in 2017 by former Microsoft communications chief Larry Cohen with monetary backing from Bill Gates,  the suggestions startup goals to supply a simple method for folks to find new TV reveals, films, books, podcasts, and extra, in addition to observe different customers and make lists of their favorites to share. While right this moment, suggestions are sometimes baked into the streaming providers or apps we use to play our leisure content material, Likewise maintains a registered person base of over 6 million, and over 2 million month-to-month energetic customers.

To construct Pix, the corporate leveraged round 600 million shopper information factors together with machine studying algorithms, in addition to the pure language processing expertise of OpenAI’s GPT 3.5 and 4. To work, the AI chatbot learns the preferences of the person person after which supplies them with customized suggestions — just like Likewise itself. In addition, the bot will attain out to customers when new content material turns into accessible that matches their pursuits.

Image Credits: Likewise

To use Pix, you possibly can ask the chatbot a query like “Can you recommend a scary movie on Prime or Hulu?,” “What’s a thrilling novel similar to The Silent Patient?,” or “What are some documentaries currently trending on Netflix or Max?” These questions could be posed to Pix by sending a textual content (877) TEXTPIX or e-mail pix@likewise.com in addition to within the Likewise app.

When Pix responds, it can additionally embrace a hyperlink to an online web page that gives details about the really helpful merchandise. This web page contains different particulars like an outline, score, critiques, and, for films and TV reveals, a trailer to look at. Users also can launch the present or film instantly from Likewise in the event that they determine to stream it now.

Offering the AI chatbot over extra conventional communication strategies like textual content or e-mail might broaden its attraction to mainstream customers who aren’t within the behavior of downloading apps, however nonetheless need to check out the brand new expertise.

“While AI chatbots have deservedly captured the public’s attention, personal companions like Pix will soon make AI practical for each of us, every day,” mentioned Ian Morris, CEO of Likewise, in an announcement. “Likewise is thrilled to introduce Pix, a true personal entertainment companion that is available anytime and anywhere to help all of us find our next favorite TV show, movie, book, or podcast,” he added.

Pix, which is dwell right this moment, is free to make use of as the corporate generates income via its ad-driven mannequin by serving to customers uncover new content material alongside featured services and products from sponsors.