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Limca Sportz, the hydration drink from Coca-Cola India’s home-grown model Limca, turns into the official Sports Drink of the ICC Men’s Cricket World Cup 2023.
Fully geared to kindle the keenness of cricket lovers, the model has launched Yo-Yo Test problem, a check for shoppers to trace their health caliber, additional constructing on Limca Sportz capacity to supply hydration. The Yo-Yo check is a complete measure of a person’s cardio health and endurance, and a key part for athletes aiming to carry out their greatest. Leveraging the steadfast fervor of sports activities aficionados, Limca Sportz digital first Yo-Yo check model will characteristic India’s Olympic gold medalist Neeraj Chopra who will kickstart the marketing campaign on social media.
In the most recent activation, ‘Yo-Yo test leke Dekhao, World Cup jaane ka Mauka Pao,’ shoppers can undertake the problem by scanning the QR code on Limca Sportz bottle and stand an opportunity to win tickets to World Cup matches, additional constructing their eagerness and pleasure.
Speaking about this collaboration, Karthik Subramanian, director, Marketing – Hydration, espresso and tea class, Coca-Cola India and Southwest Asia stated, “Limca Sportz is proud to be the Official Sports Drink of the ICC Men’s Cricket World Cup 2023. We’re thrilled to support athletes from around the world with our rehydration drink that has both great taste and functional benefits. The dynamic Yo-Yo test challenge features the incredible Neeraj Chopra, India’s first-ever World Athletics Championships gold medalist. Known worldwide for his tenacious spirit and unwavering commitment, he is an ideal choice to kickstart the fitness test.”
Moreover, Limca Sportz has additionally partnered with 60+ schools throughout the nation encouraging youth to unleash their interior health fanatic. The dynamic dashboard will carry collectively schools taking the Limca Sportz Yo-Yo Test problem. The profitable groups will get unique tickets to observe a World Cup Match. Limca Sportz will allow rehydration throughout these health checks.
The Yo-Yo Test Challenge’ was conceived by WPP Open X. Commenting on the artistic perception behind the marketing campaign. The Yo-Yo check is the final word health check for cricket, and a regular that athletes together with cricketers adhere to as a health metric. Limca Sportz is a complicated hydration product that permits athletes to offer their greatest. The thought was born out of the product’s performance, linking it to the Yo-Yo check problem. With Olympian athlete Neeraj Chopra spearheading the marketing campaign, we’re partnering with a number of athletes & health advocates to prep each gamers and followers for the upcoming ICC Men’s World Cup 2023,” Varun Anchan, artistic lead, added.
The marketing campaign revolves across the pack and is supported by multimedia communication, an internet platform expertise and on-ground activations.
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