India’s stay music leisure scene is again with a BIG BANG! While worldwide artists are making a beeline to carry out on Indian soil, the response from the concert-goers has been overwhelming. Last 12 months, Backstreet Boys, Deep Purple, Goo Goo Dolls, 50 Cent and Ed Sheeran regaled audiences with their electrifying efficiency. Cities like Mumbai, Bengaluru, Hyderabad, Delhi, Kolkata, and Pune lead the pack in relation to stay live shows of worldwide artists. No marvel a report by worldwide consulting agency (EY) pegs India’s stay music live performance enterprise income technology to a whopping Rs 1,000 core by subsequent 12 months.

Music to the Ears

The 2024 social calendar of music aficionados is chockablock with stay music exhibits and live shows. This 12 months, the much-awaited Lollapalooza India 2024 stay live performance in Mumbai (January 27-28) has a line-up of over 40 worldwide stars — Sting, Jonas Brothers, Halsey, Anoushka Shankar, Lauv, and so forth to call a couple of. The Mahindra Blues Festival 2024 (February 10-11) has a bevy of high blues singers, together with a fab line-up of girls in blues — Berth Hart, Samantha Fish, Dana Fuchs, Vanessa Collier, Sheryl Youngblood amongst others. Come March, and pop sensation Ed Sheeran will return to India together with his ‘+ – = ÷ x’ India Tour on March 16 in Mumbai. Ed’s mathematical image album names (‘+ – = ÷ x’) have already set the moolah rolling. The Ziro Festival (September-October) within the North East is one other crowd-puller.

Nestled in opposition to the picturesque backdrop of the Ziro Valley in Arunachal Pradesh, the Ziro Fest isn’t just a music fest, it’s an embodiment of ardour, cultural range and sustainability.

Follow the Moolah

Owen Roncon, Chief of Business, Live Entertainment, BookMyShow says, “Since the announcement of Lollapalooza India 2024, the early bird ticket sales phases, incorporating a special window for the #LollaSquad (supporters of inaugural edition) and another presale window for RuPay Credit Card holders, the festival has met with a phenomenal response leading to rapid sell-outs within a few days for each phase.” Most of those that attended the inaugural version have secured their spot this 12 months too. Owen provides, “We have continued to witness a positive response of ticket sales on BookMyShow. Right from the announcement of the artist line-up to the release of the day-wise schedule last week, each phase has contributed to a significant surge in popularity of the festival on the charts across India and Asia.”

The attendees are wanting to immerse themselves right into a multifaceted expertise that extends past the varied musical line-up! If you go by numbers, then many of the early birds have already pecked the phase-one tickets. The Lollapalooza tickets begin from Rs 5,999 onwards. The Mahindra Blues are from Rs 3,999, whereas the Ed Sheeran tour tickets begin at Rs 9,500.

Fans are keen to purchase steep tickets to see their favorite stars carry out stay. In 2017, Justin Bieber held his first live performance in India. Despite the hefty ticket worth, over 40,000 followers attended the live performance. The inaugural version of Asia’s largest multi-genre music pageant (Lollapalooza 2023) in Mumbai was a roaring success. It introduced 40+ worldwide artists and practically 60,000 followers collectively. The pleasure for the second version of Lollapalooza has been overwhelming.

Contributing Factors

There are numerous components contributing to this pattern. India has the largest youth-adult inhabitants on the earth. More than 50% of our inhabitants is beneath the age of 25 and over 65% is beneath the age of 35. Most children and music lovers wish to attend stay music live shows which might supply a world-class leisure expertise by way of mild, sound high quality, and artist line-ups. International stars are additionally surprised to see the big crowds “The disposable income of young adults is growing in leaps and bounds. Not just in big cities, but in two-tier and three-tier cities. Every year, several music aficionados travel from all over the country to attend live music concerts of international artists,” explains Jay Shah, vice-president, Head Cultural Outreach, Mahindra & Mahindra Ltd. The Mahindra Blues Festival in Mumbai has a 90% line-up of worldwide artists.

There was a lull a couple of years in the past due to red-tapeism. But within the final 10 years, there was a resurgence of music occasions and exhibits in India. The sheer urge for food for stay music has elevated. Jay feels there are numerous components contributing to this pattern – the digital age, higher infrastructure and beneficial authorities insurance policies. There are restrictions even at this time, however most occasion administration firms have discovered methods to bypass them and keep it up. Jazz and blues aficionado Mehmood Curmally (62), one of many ex-owners of the iconic Rhythm House music retailer that shut down in 2016 says that Indian society has all the time been open and accepting of every kind of musical genres and cultures. “In the 1950s and 1960s, there was a heavy influence of jazz music in India. Many renowned artists came down to India and performed in cities like Mumbai and Kolkata,” he says. Singers like Sting, Ian Anderson, Anoushka Shankar, Peter Andre and The Police would typically be noticed inside the enduring music retailer at Kala Ghoda, Mumbai.

World-class Entertainment

There isn’t any biz like showbiz as a result of that’s the place fame and fortune lie. But insiders say that every one occasion firms are form of experimenting with the saleability of high-priced tickets. Most observe the dynamic ticket pricing sample like airways. Tickets are bought in phases and then the costs are hiked or lowered relying on the response. “Frankly, nobody has found a sweet spot where ticket pricing is concerned,” says Jay. The world music tour market is anticipated to develop at a compounded annual fee (CAGR) of seven% from 2022 to 2032. The Asia-Pacific area is piped because the fastest-growing music live performance market. The first version of Lollapalooza noticed practically 60,000 footfalls in 2023. “Nearly 28% of this audience was Gen-Z. Fans across India and Asia converged in Mumbai. Nearly 35% of the crowd hailed from outside Mumbai, a striking 60% of all transactions on BookMyShow were for a solo ticket to the festival,” says Owen.

A live performance like Lollapalooza or the stay exhibits hosted by Ed Sheeran, Justin Bieber, Enrique Iglesias or Dua Lipa draw a number of 1000’s of individuals. While a Mahindra Blues has roughly 2,500 footfalls per day. “The genre of blues commands a more intimate space setting. It’s not a Beyonce open-air concert where you can fill the entire stadium. Blues is very niche. It’s our conscious decision to keep it small and intimate,” Shah explains. Live occasions require cautious planning and labour, offering alternatives for strategic model investments within the leisure ecosystem.

The disposable revenue of younger adults is rising in leaps and bounds. Every 12 months, music aficionados journey from all around the nation to attend live shows of worldwide artists.” – Jay Shah, Vice-President, Head Cultural Outreach, Mahindra & Mahindra Ltd.

The pageant has met with an outstanding response resulting in fast sell-outs inside a couple of days for every part.” – Owen Roncon, Chief of Business, Live Entertainment, BookMyShow

Work Hard, Party Harder

Indo Warehouse (Jan 28) Hyderabad

Lollapalooza India 2024 (Jan 27-28), Mumbai

Mahindra Blues Fest (Feb 10-11), Mumbai

VH1 Supersonic 2024 (Feb 16-18), Pune

Ed Sheeran India Tour (Mar 16), Mumbai

Ziro Music Festival (Sept-Oct) Arunachal Pradesh

Hornbill Music Festival (December), Kohima, Nagaland

NH7 Weekender

Woods Talk, Rishikesh

Mood Indigo, IIT-Bombay

Sula Fest, Nasik