CNN
 — 

Live sports activities is coming to Max.

Warner Bros. Discovery introduced Tuesday it would launch a stay sports activities tier on its Max streaming service on October 5 that can give subscribers entry to greater than 300 stay video games a yr.

The “Bleacher Report Sports Add-On” will embrace a package deal of stay sports activities, together with MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer occasions, WBD mentioned. The addition — which will even boast stay pre- and post-game programming, in addition to in depth on-demand content material and prolonged collection — marks the primary time WBD has made its premium sports activities content material out there on a streaming platform.

The addition of stay sports activities arrives in time for the Major League Baseball playoffs, with the National League Division Series kicking off on October 7. The new sports activities tier will probably be a free add-on for Max subscribers by Feb. 29, 2024, after which it is going to be priced at $9.99 a month. Sports video games will even proceed to air throughout WBD’s linear community, which incorporates TNT, TBS, and truTV.

The transfer to deliver stay sports activities to streaming companies comes as WBD, CNN’s father or mother firm, and different leisure giants cope with the rapid decline of traditional cable television, imperiling the enterprise mannequin that has lengthy supported costly sports activities rights and programming growth. WBD introduced final month that it additionally plans to deliver stay information to the Max platform with a new CNN Max service beginning on September 27.

“[It’s] the greatest collection of Entertainment, News, and now Sports all in one place,” JB Perrette, WBD’s international streaming president, mentioned in an announcement. “This makes Max the most complete streaming service for consumers and reaffirms why Max is truly The One To Watch.”

The new sports activities tier makes use of the Bleacher Report model that was acquired by Time Warner in 2012 and continues to function as a digital sports activities information and tradition platform.

“We want to be everywhere sports fans are and our unparalleled offering of leading sports, combined with the power of the Bleacher Report brand and content, including the unique way B/R engages with young sports fans, all delivered through the new Max platform will enable us to broaden our audience and delight new fans,” mentioned Luis Silberwasser, the chairman and chief government of Warner Bros. Discovery Sports.