Scriptic, the London based mostly studio growing a dynamic catalogue of interactive phone-first reveals and “pioneering” inventive purposes of generative AI in leisure, as we speak publicizes that it has secured an funding from Sony Innovation Fund.

The funding brings the second shut of Scriptic’s seed spherical to $6.2m (approx. £4.9m), following a June funding led by BITKRAFT Ventures with participation from Tower 26, the Amazon Alexa Fund, and extra and returning buyers, and brings the corporate’s whole seed spherical to an in depth at $8.7m (£6.9m).

The funding will probably be deployed as Scriptic grows its content material pipeline of interactive, phone-first reveals, and prompts its UGC technique by placing its AI-powered creator instruments into the fingers of exterior writers and storytellers.

Antonio Avitabile, managing director-EU of Sony Ventures Corporation, which manages Sony Innovation Fund, commented: “Scriptic is rising as a front-runner in the way forward for interactive leisure, and we’re excited to be partnering with the workforce for the subsequent chapter of their development journey in an space the place we see great alternative.

“Scriptic’s highly scalable, efficient and sophisticated mobile-first approach pushes the boundaries of interactive content, and we believe the company’s UGC offering has the potential to take this further by empowering the creativity of millions of everyday storytellers.”

(L – R): Nihal Tharoor and Ben Tatham Scriptic co-founders of Scriptic.

Nihal Tharoor, CEO and co-founder of Scriptic, added: “It’s a huge honour to have Sony Innovation Fund join our roster of stellar investors, and we’re thrilled that they share our vision for the future of interactive media and storytelling.”

Nihal Tharoor and Benedict Tatham (chief inventive officer) based Scriptic (previously ElectricNoir) to create interactive, phone-first reveals which simulate the interactive world of smartphones and apps, and mirror folks’s digital lives.

By bringing collectively a inventive workforce from the worlds of TV and gaming, a proprietary tech providing and a number of generative AI applied sciences, Scriptic has created titles like BAFTA-nominated Scriptic: Crime Stories, now a highly-popular title on Netflix’s gaming providing.

The studio has additionally developed a variety of episodic and short-form titles throughout totally different genres hosted on its proprietary app, which has reached over 1.5 million natural installs to-date throughout Apple and Android.

Scriptic can be one of many first leisure firms to leverage generative AI instruments in a manufacturing capability, having first used ChatGPT and DALL-E in 2021 to assist with content material manufacturing. Since then, they’ve employed instruments like ElevenLabs, ChatGPT, Midjourney and Runway Gen-2 in partnership with human writers, actors and creatives to develop titles.

By Matthew Neville – Senior Correspondent, Bdaily

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