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What’s the join between TV/OTT consumption and psychological well being? Loads, in case you go by the findings of a current survey by ITC.
As many as 82% of Indians really feel that TV/OTT may be instrumental in influencing perceptions about psychological health, and 77% consider that TV/motion pictures and OTT content material can drive psychological well being conversations, in response to the ITC’s Feel Good with Fiama Mental Wellbeing Survey by NielsenIQ.
The survey, in its third yr, coated respondents within the 16 to 45 age group throughout Delhi, Mumbai, Kolkata, and Bangalore, and unravelled how younger India’s angle in direction of psychological well being and well-being has modified over time. The survey confirmed that Gen Z and Millennials consider that a greater portrayal of psychological well being in cinema will affect perceptions and drive conversations. About 81% felt that celebrities create a robust affect as psychological well being advocates. It additionally famous that 78% of Indians really feel ‘dramatic’ illustration of psychological well being can deter folks from searching for remedy and 79% believed optimistic psychological well being portrayals in motion pictures might assist in addressing stigma.
Rutu Mody-Kamdar, founder, Jigsaw Brand Consultants, mentioned that one of the necessary impacts of cinema was the emotional catharsis that it supplied as one went via life’s experiences. “I’ve seen this providing a big relief, giving an outlet for emotions and offering ways to deal with it. Sometimes it’s comforting to know that others are going through similar problems. In that respect, movies can also be extremely motivating and inspiring. These stories provide hope and help people traverse through life’s challenges in an easier way,” she added.
Among different key findings, work strain and career-related choices topped the chart as elements that triggered stress and impacted the psychological well-being of younger India. As many as 9 out of 10 Indians felt confused on the office and would admire higher work-life stability insurance policies. 62% of respondents felt confused about resuming bodily work. More than 57% of Gen Z attributed psychological well being points to profession decision-related worries.
About 38% of Indian girls attributed poisonous relationships as the highest causes that impacted psychological well being and 64% believed societal requirements triggered burnout. While 82% of Indians believed that their mother and father could be supportive in the event that they have been to hunt remedy, solely 29% thought-about siblings as confidantes of their psychological well being journey. 61% felt helpless about their lack of ability to help family members with psychological well being points.
The survey confirmed that younger Indians have been exploring new methods to de-stress and music was the popular alternative for 86% to deal with stress.
Sameer Satpathy, divisional chief government, private care merchandise enterprise, ITC, says, “It is heartening to note some of the positive shifts that have taken place in understanding mental health with the gradual increase in awareness campaigns and discussions.”
Brand Fiama’s efforts to make psychological well-being a extra proactive dialog goes past simply scary a thought. In collaboration with nonprofit MINDS Foundation, it additionally permits entry to subsidised digital remedy. The model has launched a digital clinic designed to allow inexpensive entry to psychological well being remedy delivered by licensed professionals.
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