Five years after the launch of gross sales firm Madd Entertainment as a partnership between Turkish TV giants Medyapim (“Mother”) and Ay Yapim (“Endless Love”), Madd is at Mipcom not solely as Turkey’s high content material exporter but additionally as an modern business driver due to a raft of offers that take the nation’s booming TV enterprise in new instructions. 

The mixed firepower of Medyapim that contains a number of subsidiaries and companions together with MF Yapim, Madd, and Mednova and has a library of greater than 10,000 hours of TV content material spanning from dramas and sitcoms to function movies and recreation exhibits, and Ay Yapım which produces a slew of Turkey’s most beloved dramas, accounts for over 400 hours of unique programming per yr. 

They have a significant influence on Turkey’s linear prime time and streaming programming. But now, due to Madd, they’re broadening their horizons.

The 4 pacts identified to Variety see Madd Entertainment taking or sharing inner rights to 3 Spanish-language collection, its first. That is a milestone, which takes Madd to a different stage the place it is ready to deliver to the desk a far broader vary of longer format exhibits, not solely to free to air broadcasters but additionally world SVOD platforms which are seeing enormous returns within the case of Netflix on such titles as Colombian 92-episode “Cafe con aroma de mujer.”

On Tuesday night at Cannes’ Mipcom commerce honest, Madd appears set to announce a raft of offers which, in these identified to Variety, soak up L.A. and Madrid-based Secuoya Studios, producer of “Zorro,” which Mediawan premiered as a Mipcom opening collection on Sunday, and The Mediapro Studio, H.Q.-ed in Madrid, whose CEO, Laura Fernández Espeso, introduced begin of manufacturing in November of “The Head” Season 3, set in a lawless a part of the Sahara, on the climax of a Media Mastermind keynote on Tuesday.

Further offers soak up Brazilian media big, the largest media firm in Latin America and its greatest telenovela powerhouse, and Globo legendary Argentine songwriter- producer Cris Morena, behind iconic huge hits resembling youngsters/teen focusing on tiles “Chiquititas,” “Rebelde Way” and “Floricienta” which generated enormous audiences in Argentina and worldwide gross sales and format offers, in addition to musicals, reside live shows and music offers. 

More large accomplice offers might be revealed on Tuesday night at Mipcom.   

Ay Yapim is co-producing a Spanish model of hit collection “Brave and Beautiful” with Secuoya Studios by way of its new unit Secuoya Studios Stories, fruit of a brand new alliance inked by the companions a number of months in the past. Nominated for an International Emmy for greatest telenovela in 2018, “Brave and Beautiful’s” makeover, described as a romantic, action-packed melodrama adaptation, will air in Spain by means of Atresmedia, whereas Madd Entertainment will distribute worldwide rights.

“As for the script, after meeting with Ece Yorenç, who created the original format, a large team led from Spain by Lele Portas is working on the adaptation screenplays,” mentioned Eduardo Galdo, head of Secuoya Studios Stories.

“The main idea behind this partnership is to bring long-running dramas back to Spanish primetime,” admitted Kerem Çatay, Ay Yapim’s CEO.

“Turkish dramas have proven themselves in primetime, to the point where Atresmedia is running them three evenings a week. Our series work in Spain, so an adaptation like this only makes sense.”

Medyapim and The Mediapro Studio, who created a three way partnership with the goal of manufacturing content material in Spanish for the worldwide market, have introduced  the co-production of a Spanish model of the basic Turkish drama “Feriha’s Secret,” revealed by The Mediapro Studio CEO Laura Fernández Espeso in her Mipcom Media Mastermind keynote on Tuesday. Madd will deal with distribution within the worldwide market.

“I hope it will be very successful both in Spain and the whole world as a Turkish original,” noticed Fatih Aksoy, chairman of board at Medyapim.

“We are very happy to establish a joint venture with a leading production house, Mediapro. I hope our first production in Spain, ‘A Girl Named Feriha, will be very successful in both in Spain and the whole world as a Turkish original,” he added.

Furthermore, Madd will distribute “Margarita,” a brand new 40-episode household dramedy from Cris Morena, which can be a spin-off of “Floricienta,” her greatest hit. 

“‘Margarita’ will hopefully inspire new generations, as we did with ‘Floricienta’ more than 15 years ago,” she mentioned. 

“It’s an honor to be Madd’s first third-party distributed series with HBO Max. Combining Madd’s strength with my uber-talented mother – with such a unique and compelling project as ‘Margarita’– it’s a dream come true!” mentioned affiliate producer – and son – Tomas Yankelevich, previously EVP and chief content material officer of common leisure for Latin America and U.S. Hispanic at Warner Bros. Discovery (WBD) although to this June, when he resigned.

Ay Yapim has additionally acquired adaptation rights for Globo’s “Brazil Avenue,” a jewel in Globo’s crown which ranks as its greatest telenovela hit in recent times. This would be the first worldwide adaptation of the Emmy-nominated drama. Madd shall be distributing globally. 

“‘Brazil Avenue’ is one of the world’s biggest telenovelas and the Ay Yapim’s version will be amazing. They have a similar storytelling style to Globo and it will be the next Turkish hit,” mentioned İnce. 

“Five years ago, Ay Yapım and Medyapım, two of the companies that made Turkish drama so popular around the world, came together to create Madd. Anyone who knows Turkish drama knows that these two companies are the best.”

Nick Vivarelli contributed to this text.