Malayalam film ‘Manjummel Boys’ has taken the field workplace by storm.

A giant purpose why the survival thriller directed by Chidambaram is on a tune – not simply in Kerala but additionally in Tamil Nadu and different southern states – is the melodic chorus and intelligent cinematic method that it has adopted: the film has used the tune ‘Kanmani anbodu kadhalan’ from Kamal Haasan starrer ‘Gunaa’ as a key narrative system.

Sung by Kamal Haasan and S Janaki, with the musical genius Ilayaraaja on the helm, the tune finds an ideal place on this Sushin Shyam musical, woven seamlessly from the title card to the climax. ‘Manjummel Boys’ unfolds the story of a gaggle of children embarking on a visit to Kodaikanal, and taking an sudden flip after they determine to discover the Gunaa cave, the long-lasting location the place ‘Kanmani anbodu kadahalan‘ was picturised. The plot thickens as one of many boys, Subash, falls right into a 900-ft pit, unveiling the true crux of the film.

Explosive impact

Rather than putting it as a tune of romance, the film redefines it as a tune of friendship. The cinematic strategy of utilizing an outdated tune will not be a brand new one. In the previous Malayalam motion pictures like ‘Thattathin Marayathu’ and ‘Tejabhai and family’ have additionally used outdated hit songs ‘Aayiram kannumaayi,’ and ‘Oru Madhurakinavin’, respectively. But the impact of the usage of Kanmani in Manjummel Boys has been explosive with the tune going viral all around the Internet. On Twitter, individuals are posting recordings of pals vibing to the tune.

Vikas Chawla, Co-founder of Social Beat, a digital advertising and marketing firm, says that this inventive selection not solely attracts a broader viewers to theatres but additionally boosts field workplace collections. Chawla notes that the youthful technology is creating reels with the tune, establishing a reference to this basic. He says the movie’s success could be partly attributed to the nostalgia it evokes amongst individuals within the older technology. 

Community watching is again

Srinivasa Ramanujam, Film critic and Deputy Editor of The Hindu (Metroplus), says that the inclusion of this tune has introduced a multicultural facet to the film. He says the immense success of the film in Tamil Nadu is primarily as a result of efficient use of this tune. Ramanujam notes that whereas many movies incorporate outdated songs, ‘Manjummel Boys’ is a basic instance of the way to use it completely. He emphasises that the film, together with its use of the tune, has revived the custom of group cinema watching strongly submit Covid-19.

As the film continues to make waves, Malayalam cinema as an entire is scripting historical past with current releases akin to ‘Premalu, ‘Anweshipin Kandethum ’and ‘Bramayugam’ reaching huge field workplace success and garnering unimaginable evaluations.

The trade is gearing up for the releases of Blessy’s ‘Aadujeevitham and Vineeth Srinivasan’s ‘Varshangalkku Shesham,’ which promise extra cinematic brilliance within the coming months. The highlight is firmly on Malayalam cinema, marking an thrilling chapter in its journey.