Tamara Gibson

Marc Anthony and Sam Nazarian, founder/CEO of life-style and hospitality firm SBE Entertainment Group, introduced a “landmark alliance” on Wednesday (Jan. 17) that marks the primary hospitality enterprise for the salsa celebrity and his leisure firm, Magnus.

Through the deal, Anthony and Magnus are actually fairness companions in all of SBE’s current properties, which embrace culinary manufacturers, eating places, lounges and nightclubs. According to a press launch, SBE’s new multi-vertical enterprise technique will deal with rising the model amongst Latin American audiences.

Additionally, new properties will even be launched within the hospitality house and extra manufacturers can be created collectively. The alliance additionally opens new alternatives for Magnus’ roster (document label, administration and reserving), which incorporates Luis Figueroa, Mau y Ricky, Fonseca and Gente de Zona.

Aside from his decades-long music profession, Anthony is a multi-hyphenate businessman who launched Magnus in 2015 to symbolize each Latin artists and athletes within the United States. In 2009, he grew to become a minority proprietor of the Miami Dolphins, and final December, launched the electrical powerboating workforce, E1 Team Miami. In 2012, his work in philanthropy led him to launch the Maestro Cares Foundation, which has constructed orphanages in numerous international locations in Latin America and the Caribbean.

“It would be an understatement to say that this announcement today is one of the greatest highlights of all of the endeavors I’ve taken on in my life,” Anthony mentioned in a press release. “To have the honor to join forces with my great friend Sam and SBE, is something we have spoken about throughout the years and the time has finally come. My team, alongside the unparalleled expertise of SBE, is poised to contribute significantly to the success of this new journey. With a shared commitment to excellence and a track record of unparalleled vision and execution, we are excited to bring our best-in-class capabilities to elevate SBE’s projects to new heights. Together, we look forward to unveiling a series of remarkable initiatives that showcase the synergy and excellence synonymous with the SBE family.”

“It’s an honor to join forces with long-time friend and international superstar Marc Anthony. I have a tremendous amount of admiration for the career that he has built, and, more importantly, his entrepreneurial instinct,” added Nazarian, who based SBE in 2002. “It’s been an aspiration of ours to come together to build something special, and I am excited to share all the amazing things we are working on with him as our strategic partner. My sbe team is honored to collaborate with the best-in-class entrepreneurial team Marc has built at Magnus, led by a dynamic team, CEO Michel Vega and COO Felipe Pimiento, to connect with and deliver experiences to an audience that Marc has so carefully cultivated throughout his career. This is just the beginning, and I can’t wait to see what we build together.”