J Creative Entertainment

EXCLUSIVE: LA’s J Creative Entertainment is increasing into content material manufacturing, launching a manufacturing arm that may develop Asian American and Pacific Islander (AAPI) and Filipino tales for world audiences.

Founded by Filipino-American leisure executives JP Mallo and Justyn Reyes in 2019, J Creative Entertainment began as a multi-media company producing advertising campaigns for exhibits and movies comparable to Pretty Little Liars, Tokyo Vice, The Gilded Age and the upcoming Dune prequel.

It will now push into authentic content material primarily based round AAPI and Filipino tales.

“It’s always been my advocacy and mission to champion representation for all underrepresented voices and stories,” mentioned Mallo, a former Vice President of Global Originals Marketing at HBO & Max Originals. “We’ve seen a magical shift in Hollywood, and our stories are real, rich and intersectional. We’re only just getting started.”

Mallo has additionally helmed the advertising campaigns for Netflix exhibits like Orange is the New Black, Sense8 and the debuts of the streamer’s early wave of worldwide content material together with Sacred Games and Kingdom. Mallo additionally serves as President of the Board of Directors for Filipinos Advancing Creative Education (F.A.C.E.). 

Reflecting on his journey and the affect of his Filipino heritage, Mallo mentioned that he has fond childhood recollections of driving to Historic Filipinotown together with his household within the Nineties to lease movies on VHS from a neighborhood Filipino market. “We used to rent all these 90s Filipino classics, come home, roll out the banig — a traditional Filipino sleeping mat — in the living room and binge watch these amazing films that connected me to my culture and identity in a way that mainstream television at the time never could. We’ve come a long way,” Mallo added.

“I’ve been given wise advice from one of my mentors to bring your full self into everything you do. In reflecting on the 17+ years I’ve been in Hollywood, creating a space where my heritage, passion, and advocacy intersect is my ultimate mission,” mentioned Mallo.