Keshav Suri, government director, LaLiT Suri Hospitality Group, is trying to serve India’s LGBTQ group.

“India has 48 pride events across the country each year. What you see in every one is the LaLiT,” stated Suri on Wednesday on the Skift India Summit 2024. “We support pride. We are ready to share our information, we’re happy to share case studies and get people moving along in their pride journeys.”

LaLiT Suri operates a couple of dozen motels throughout India. Outside of hospitality, Suri is thought for being one the important thing activists in having India’s name to criminalize homosexuality overturned in 2018. Within hospitality, Suri assures that his small group has one of the loyal buyer bases within the nation.

“Not only does it give us a competitive advantage, it’s great for business,” he stated. “We’re getting recognition. I’m happy we’re first. There is a vibrant LGBTQ community here in India, and we need desperately more studies done on the queer community in India and how big it can be for your business.”

“The LGBTQ community is very loyal, they know who puts the skin in the game.”

The hotelier can also be a part of The Keshav Suri Foundation, which helps to get jobs for these within the LGBTQ group. This contains placements in Suri’s motels. Notably, the muse is the one group within the nation that particularly awards hospitality schooling scholarships to LGBTQ individuals.

Speaking about his commitments, Suri stated: “We can’t walk in everybody’s shoes but we can try. Diversity, equity and inclusion is part of our DNA. We don’t shy away from any conversation. We want our guests to experience inclusion.”

Accommodations Sector Stock Index Performance Year-to-Date

What am I taking a look at? The efficiency of motels and short-term rental sector shares throughout the ST200. The index contains firms publicly traded throughout international markets, together with worldwide and regional resort manufacturers, resort REITs, resort administration firms, different lodging, and timeshares.

The Skift Travel 200 (ST200) combines the monetary efficiency of almost 200 journey firms price greater than a trillion {dollars} right into a single quantity. See more hotels and short-term rental financial sector performance.

Read the full methodology behind the Skift Travel 200.