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Updated: Apr 13, 2023 17:42 IST

New Delhi [India], April 13 (ANI/NewsVoir): Mission Swachhta Aur Paani, an initiative by Harpic India and News18, marked World Health Day by internet hosting a stay mass advocacy program on the important want for inclusive sanitation and entry to scrub bathrooms for all. The program, aligned with the Swachh Bharat Mission and UN’s Sustainable Development Goals, aimed to emphasise the significance of good sanitation practices and bathroom hygiene because the spine of a wholesome society, as a result of Healthy Hum, Jab Saaf Rakhien Toilet Hardum.
The occasion noticed participation from esteemed coverage makers, cultural icons, celebrities, thought leaders, improvement sector professionals, water and sanitation specialists, and academia, all emphasizing the necessity for clear and accessible bathrooms, particularly within the context of public well being. Governor of Uttar Pradesh Smt Anandiben Patel, and the Union Health Minister, Mansukh Mandaviya, endorsed the important must encourage and instil bathroom applicable behaviour amongst individuals.
Union Health Minister, Mansukh Mandaviya urged individuals to affix Mission Swachhta Aur Paani on the World Health Day particular occasion, and mentioned, “I am proud to be a partner in this Mission Swachhta Aur Paani. Let no one be left out in our endeavour to create a safe, hygienic, and healthy India. This special campaign will surely lead to massive behavioural change and attitudinal shift in India on sanitation.”
Anandiben Patel, Governor of Uttar Pradesh, mentioned, “I congratulate Network18 and Harpic India for Mission Swachhta Aur Paani. Swachh Bharat is a vision for a Swasth Bharat. I appreciate the critical initiative ‘Diarrhoea Net Zero’ in Uttar Pradesh by Harpic India, which is working to achieve net zero deaths of children due to diarrhoea. Let’s join this Mission to build a Swachh and Swasth India.”
During the stay two-hour particular World Health Day occasion, a bunch of specialists, leaders, and celebrities got here collectively to drive the message on bathroom hygiene, the significance of applicable bathroom behaviour, and creating an setting the place everybody has entry to scrub and secure bathrooms.
As part of the World Health Day particular occasion below the “Swachhta Ki Paathshala” initiative, which aimed to teach kids in regards to the significance of hygiene and sanitation, Actor, Entrepreneur and Wellness Influencer, Shilpa Shetty additionally visited a authorities college in Naraur in Varanasi to boost consciousness in regards to the significance of cleanliness and correct bathroom behaviour. She interacted with younger college students and mentioned numerous facets of cleanliness, together with the necessity for sustaining private hygiene and the significance of utilizing bathrooms correctly, advocating the message of conserving the setting clear and pressured the necessity for adopting accountable behaviour in direction of waste administration.
She joined the occasion nearly from the varsity, and mentioned, “Cleanliness is equal to godliness; it’s equal to good health, and also wealth. To prosper economically, it is crucial for individuals to be in good health and cleanliness, sanitation, and toilet appropriate behaviour are vital to ensure this.”
Expressing his views, Ravi Bhatnagar, the Director of External Affairs & Partnerships at SOA, Reckitt, Said, “The government’s commitment to achieving universal sanitation coverage in India is steadfast. However, now that the necessary infrastructure is in place, it is critical to focus on maintaining, utilizing, and treating the toilets. Reckitt, in collaboration with the World Toilet Colleges, has trained over 70,000 people, including sanitation workers, to improve their skills in maintaining and cleaning toilets. Thousands of toilets have also been constructed in schools, public areas, and households. The mission aligns with the UN’s SDGs, especially Goal 6, and has the commitment of Reckitt to support its goals. The partnership has contributed significantly to promoting sanitation and water conservation in India and the country’s progress towards achieving the SDGs.”
Deputy Chief Minister of Uttar Pradesh Brajesh Pathak, who additionally participated within the occasion, emphasised the substantial rise in bathroom infrastructure that has led to a decline in illnesses and appealed to individuals to comply with the communication of the Mission, “Healthy Hum, Jab Saaf Rakhien Toilet Hardum”. Pathak assured all assist of the Government of UP on this Mission to encourage people and communities to take motion in direction of making a wholesome and hygienic society for all.

Saurabh Jain, the Regional Marketing Director for South Asia – Hygiene at Reckitt, Said, “The Swachh Bharat Mission has made significant progress since its launch in 2014 with over 90 million toilets in use and open defecation almost eradicated. However, much more needs to be done to emphasize the critical importance of cleaning and disinfecting toilets to prevent the spread of diseases. Through Mission Swachhta Aur Paani, we aim to initiate essential conversations around sanitation, addressing the missing link to various forms of illness and ensuring that it remains a top priority for everyone.”
Avinash Kaul, Chief Executive Officer, Network18 and Managing Director, A + E Networks, TV18 mentioned, “India has progressed by leaps and bounds in achieving universal sanitation coverage. Network18 feels it imperative to contribute to mobilize action on ground for the adoption of toilet appropriate behaviour, lack of which has been the reason for causing a number of diseases, adding to our national health burden and inhibiting productivity. Through Mission Swachhta Aur Paani we are resolute in inculcating hygienic toilet practices among the masses. We are certain that the Mission has begun to play a critical role and will be a crucial propeller in creating a healthy India where everyone will have access to clean and safe toilets.”
“More than 600 million people in the country face acute water shortages leading to sanitation deprivation. With India’s estimated water demand to become twice the available supply by 2030, the situation is only getting more challenging. With the Mission Swachhta Aur Paani initiative we are looking to create an ecosystem which will help India save millions of litres of water so that no home in India has to compromise on health, hygiene & sanitation due to inadequate availability of water. The Mission is driving conversation and inspiring action for clean and accessible toilets and toilet-appropriate behaviour,” mentioned Puneet Singhvi, CEO – Digital & President – Corporate Strategy at Network18 Media & Investments Limited.
Jack Sim, the visionary behind the World Toilet Organisation, emphasised how the World Toilet Colleges in India produces competent, skilled sanitation employees and the numerous ripple impact this has on society. Dr Komal Goswami from Plan India highlighted the significance of sanitation literacy and the start of the idea of ‘Swachhta ki Paathshala’, a faculty of hygiene.
Many celebrities and influencers, together with Jemima Rodrigues, Shenaz Treasurywala, Anunay Sood, Brinda Sharma, and Rashi Khanna, lent their assist by magnifying the important thing messages of the Mission on their social media handles. They additionally inspired individuals to affix the motion, and the messages resonated effectively with residents.
Grand Slam Winner and Former World No. 1 Tennis Player, Sania Mirza complimented the Mission for mobilising residents for higher sanitation and reinforcing consciousness on hygiene and entry to bathrooms, that are important for a wholesome society.
Mission Swachhta Aur Paani’s continued endeavour to scale up the dialog and encourage behaviour change on bathroom applicable behaviour and good sanitation is making a major impression on society. It is without doubt one of the first-of-its-kind campaigns to carry collectively numerous stakeholders and create a wholesome and hygienic society for all.
The digital stream of the Live occasion may be accessed at: www.news18.com/missionswachhtapaani.
This story has been supplied by NewsVoir. ANI won’t be accountable in any manner for the content material of this text. (ANI/NewsVoir)