Earlier this year in April, Hindustan Lever partnered with UNICEF to launch a campaign called #BreaktheChain or #VirusKiKadiTodo to raise awareness on Covid. The campaign which urged people across rural and urban markets to wash hands, showcased 15 second videos drawing a parallel between India’s freedom movement and a new freedom story that now needed to be scripted.In July, the FMCG major witnessed a 4.4% increase in Q1 of the current fiscal