Five-time Indian Premier League (IPL) winner Mumbai Indians have but once more re-iterated their international stature as probably the most beneficial sports activities franchise in India, in keeping with a survey by a world model valuation firm.

As per a current report by international model valuation company Brand Finance, Mumbai Indians is valued at USD 83 million, registering a 4% spike as in comparison with 2021. Mumbai Indians’ Brand Strength Index (BSI) additionally stands at a robust 70.5 out of 100 with an AA+ model energy score.

Year-on-year, Mumbai Indians have continued to more and more command its attraction amongst Indian and international manufacturers alike. The five-time IPL Champion has at all times had a robust mixture of marquee and international manufacturers on board, together with DHL, TeamViewer, and Cadbury Dairy Milk together with younger manufacturers like Slice, which is a testomony to its Mumbai Indians’ sturdy attain and buyer affinity, the IPL franchise knowledgeable in a launch on Tuesday.

According to Brand Finance, Mumbai Indians have almost doubled their model worth over time with a 99% development since 2009. This displays the belief and robust model accomplice portfolio of the franchise with manufacturers having a excessive pedigree, which isn’t restricted to geographies. Its associations have additionally developed with like-minded companions with whom Mumbai Indians have stitched long-term partnerships, unlocking most worth for each manufacturers.

Mumbai Indians have progressively tailored to the evolution in tendencies on and off the pitch and with digital engagement on the rise over the previous two years, the franchise has ensured that it builds stronger fan engagements and activations, which will be co-leveraged by model companions. Currently, Mumbai Indians have over 32 million followers throughout its social media platforms, the discharge claimed.

Notably, Mumbai Indians additionally emerged as the one model to have registered development in 2020, unfazed by market slowdown and apprehensions amongst sponsors globally relating to funding in sports activities as a result of pandemic.