Powered by Microsoft’s Azure OpenAI Service, MyFashionGPT understands open-ended questions like “show me clothes for a beach vacation” and returns related gadgets spanning classes of beachwear, hats, sun shades and extra. This unshackles customers from the constraints of standard search that depends on matching particular key phrases already current in a product catalogue.

Myntra revealed that it had organised a hackathon in February to discover the way it might harness generative AI to resolve this “unsolved search problem” in on-line style. ChatGPT’s generative AI tech rapidly emerged as the highest candidate.

Azure OpenAI Service gave the group the flexibleness to check totally different giant language fashions and select the most effective match for Myntra’s use case. Myntra says that over the following few weeks, a number of groups refined the backend techniques and person interface forward of the launch alongside the platform’s End of Reason Sale in May. Seamless integration with present Azure infrastructure accelerated deployment.

Myntra says its hackathon group constructed a working prototype of the AI procuring assistant over two days. (Image: Selvaprakash Lakshmanan/Microsoft)

“Myntra’s systems are on Azure and deploying Azure OpenAI Service was as seamless as deploying another server and it gave us a secure way of using generative AI,” defined Vindhya Priya Shanmugam, director of engineering at Myntra.

Since launch, MyFashionGPT has already modified how individuals search and store on Myntra, based on the platform. Queries have broadened because the AI assistant interprets the intent behind imprecise search strings as an alternative of counting on matching key phrases. This opens up new product discovery alternatives.

Director of Product Management Arit Mondal stated MyFashionGPT is “solving the unsolved search problem in fashion” by understanding open-ended pure language.

Myntra says its knowledge exhibits customers utilizing the AI assistant are 3x extra prone to make a purchase order. The assistant additionally helps uncover full appears, driving a 16% common enhance in classes per order.

Encouraged by the success, Myntra is actively constructing new generative AI-powered options. Upcoming capabilities embody previewing full outfits by selecting tops, bottoms, and equipment. Myntra plans so as to add voice search and personalisation later.

Myntra’s Fashion GPT is already obtainable extensively on the app and will be accessed from an icon to the precise of its search bar. You can kind in extremely particular necessities in pure speech and watch because the assistant intelligently produces a related checklist of clothes gadgets you may store. Users can feed it outfit queries primarily based on events and journey areas, fashionable occasions like IPL, and even celeb appears from fashionable motion pictures.

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