LeBron James and his son, Bronny, will seem collectively on a singular sports activities buying and selling card to herald the Los Angeles Lakers celebrity’s new multiyear partnership with Fanatics.

The high scorer in NBA historical past has signed with Fanatics Collectibles, the buying and selling card division of the net sports activities retailer. Neither aspect disclosed the phrases of the deal introduced Wednesday.

James had been partnered with Upper Deck since 2003 within the sports activities memorabilia sector. He famously earned his first million by signing with Upper Deck two weeks earlier than he graduated from highschool and some extra weeks earlier than he was drafted by the Cleveland Cavaliers.

Fanatics Collectibles has signed a number of outstanding athletes throughout a number of sports activities in recent times, together with No. 1 total NBA draft choose Victor Wembanyama and quarterbacks C.J. Stroud, Bryce Young and Caleb Williams.

LeBron James and Bronny will seem collectively on a particular card accessible Jan. 19 within the 2023-24 Bowman University Chrome Basketball set. LeBron will put on his highschool uniform from St. Vincent St. Mary’s in Akron, Ohio, whereas Bronny can be in his present USC Trojans uniform.

The 100-player set additionally will embrace All-Americans Caitlin Clark and Paige Bueckers.

James handed Kareem Abdul-Jabbar for the NBA scoring file final 12 months earlier than he led the Lakers to the Western Conference finals. The four-time champion and four-time league MVP is presently in his twenty first NBA season, his sixth with Los Angeles.

James teased his new deal earlier this week with an Instagram submit displaying him inspecting paperwork with a Fanatics brand.

Bronny James already has a number of endorsement contracts as reportedly probably the most profitable athletes in title, picture and likeness offers.