A brand new survey from the NCAA discovered that 58% of 18- to 22-year-olds have engaged in no less than one sports activities betting exercise and that betting is extra prevalent (67%) amongst college students residing on a school campus. 

Opinion Diagnostics carried out the net survey for the NCAA, polling 3,527 18- to 22-year-olds throughout the U.S. College sports activities have been embroiled in a number of latest sports activities betting scandals, one in every of which resulted in Alabama baseball coach Brad Bohannon being fired after a number of states halted playing on Crimson Tide baseball video games. 

Earlier this month, the University of Iowa and Iowa State started investigating greater than 40 student-athletes for potential NCAA violations associated to sports activities wagering. 

“We needed a new baseline so we can better understand what student-athletes are experiencing on their campuses and among their peers so we can best help them deal with the potentially disruptive dynamic of legal sports betting,” NCAA president Charlie Baker mentioned in a press release. “Sports betting has increased interest in sports of all kinds, including college sports, which is great for our fans, but the NCAA and everyone from coaches to athletics department staff and college presidents must better understand what impact sports betting may have on student-athletes.”

The NCAA additionally says that “advertisements have a major influence on betting activity” with its research discovering 63% of surveyed college students recalled seeing betting advertisements on campuses, a better charge than the overall inhabitants outdoors of school campuses. 58% of school college students mentioned they have been likelier to wager after seeing on-campus advertisements. 

Some universities fashioned sponsorships with sports activities betting firms in recent times, however that development seems prone to come to an finish after the American Gaming Association up to date its marketing code in March to ban “college partnerships that promote, market or advertise sports wagering activity,” and prohibit “sportsbook NIL deals for amateur and college athletes.”

The University of Colorado, the primary U.S. faculty in 2020 to publicly companion with a sportsbook by way of its cope with FactorsBet, ended that agreement in March. FactorsBet’s related advertising sponsorship with the University of Maryland was terminated in May.

The NCAA will conduct one other nationwide research this fall that can particularly survey student-athletes about their sports activities betting tendencies. That survey has been collected each 4 years by the NCAA since 2003.