As per a report by CNET, however, the company said in a statement that it is “still in the early days of deciding how to launch a lower priced, ad supported tier,” adding that “no decisions have been made.”

Netflix had previously confirmed that its new ad-supported plans could go live before the end of the year and the new rollout timeline, although not directly confirmed by Netflix yet, seem to be on schedule. A wider rollout for the plans for more countries is expected in 2023, as per a report by Bloomberg.

Netflix will also be looking forward to launching its new plans ahead of rival Disney Plus, which is set to reveal ad-supported plans of its own on December 8, 2022. The reported November 1 date should help Netflix have a month-long advantage for attracting new subscribers with more affordable plans.

Netflix reported its first subscriber loss in a decade, back in April this year. Co-CEO Reed Hastings had then revealed that the company had been considering more affordable, ad-supported plans. This was a big change for the streaming service which had been ad-free for years.

Apart from the new affordable plans, Netflix also aims to start charging users for password-sharing. Password-sharing is where a Netflix user can share his/her ID with a number of other users, who may all pool their resources together for the overall plan. While this is a cheap way to use Netflix officially for many, the act has been hurting the service’s subscriber count for years.