It appears that the frustration and anger of NCT 127 followers have been tipped over with a promotional electronic mail despatched out on the morning of June 19.

On June 19 at 6 PM KST, NCT Dream launched the pre-release observe “Broken Melodies” from their upcoming third full album, ‘ISTJ‘. 

And on the morning of June 19 EST, many followers who beforehand signed up for promotional emails from a separate NCT unit, NCT 127, acquired an electronic mail notifying them of impending NCT Dream’s comeback.

For some netizens, it could appear that promotional emails for NCT Dream from NCT 127’s official information suppliers would not be an enormous deal, seeing as each models are technically below the umbrella of NCT. 

However, for followers, this was not the primary time that SM Entertainment “pretended” like NCT 127 was not a separate unit with its personal model, however merely a unit below NCT. 

Earlier in March of this yr’s NCT 127 Japan’s TikTok account was became NCT Japan’s official TikTok account with out prior discover to followers, thereby “erasing” NCT 127’s Japanese TikTok content material and mixing it into NCT Japan’s broader promotion umbrella. 

Furthermore, followers had been much more angered and pissed off by the truth that NCT 127’s North American promoters made no try to ship information of DOJAEJUNG‘s unit album or Taeyong‘s solo album, including to the suspicions that the promotional emails had been meant to herald new followers for NCT Dream through the use of NCT 127’s established fan base.

Not to say, whereas SM Entertainment’s new administration has repeatedly assured followers of comebacks in 2023 for NCT Dream and NCT, the company has continued to disregard followers’ inquiries a few comeback for NCT 127 this yr, other than the staff’s repackaged album launched in January. Many imagine that with NCT 127 members anticipated to start their necessary army service duties later this yr, SM Entertainment has shifted its focus solely towards selling NCT Dream, “abandoning” the “older group” NCT 127.

Some netizens commented in response, “127 and Dream are different groups! Stop roping them together just for convenience!”, “Do they just expect fans to transition from one unit to another without asking questions?? What poor management”, “What is this, a thrift store?? This is rude to both 127 and Dream fans! Give 127 a comeback and give Dream proper promotions in the U.S!”, “If this is all under the umbrella of NCT, then you should have promoted DOJAEJUNG and Taeyong like you meant it… now everyone’s mad”, “127 fans and Dream fans want to get along, but it’s the company that creates unnecessary friction between them!”, “SM worst fan management company ever”, and so on.