In the brand new season of Netflix Inc’s sci-fi present “Black Mirror,” an workplace supervisor finds {that a} streaming service is replaying her life utilizing an avatar of Salma Hayek.

Hayek, within the episode launched on Thursday, has bought her digital picture to Hollywood to be used in programming created with synthetic intelligence (AI). The story highlights real-world considerations of actors and writers, mentioned “Schitt’s Creek” star Annie Murphy, who performs the workplace supervisor. The Writers Guild of America (WGA) went on strike in early May, partly over considerations that studios would begin utilizing generative AI, as a substitute of people, to put in writing scripts.

“I hope it shines a light on what they’re fighting for and why they’re fighting for it,” Murphy mentioned in an interview. “It’s not just writers being whiney. It’s them saying ‘Can we not be replaced by computers?’ and that’s such a scary thing for human beings to have to ask,” she added.

Actors grew to become involved after realistic-looking “deepfakes” started circulating on-line of stars reminiscent of Tom Cruise, Keanu Reeves and Hayek. Members of the SAG-AFTRA actors union are looking for protections on how their photographs are used of their negotiations with Hollywood studios. “As much as I really want people to have a good laugh and enjoy our shockingly lighthearted episode when it comes to ‘Black Mirror,’ I do hope that it sparks proper conversation, or many conversations, about the really terrible repercussions that AI can have if it goes too far off the rails,” Murphy mentioned.

Murphy mentioned she and Hayek mentioned the problem throughout filming of “Black Mirror.” “Her image has been used in so many terrible and disrespectful ways, so we did have conversations about that,” Murphy mentioned.

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