The free on-line trivia game that has taken baseball followers by storm this summer season will quickly be increasing to extra sports activities underneath its new proprietor, Sports Reference.

Immaculate Grid sees 200,000 customers most weekdays, difficult them to call gamers that match metrics like their groups or their notable stats. Seen because the “Wordle of baseball” — taking part in off the favored sport acquired by the New York Times for greater than $1 million final 12 months — it was created in April by Brian Minter, a software program engineer from Atlanta.

Last month, Winter approached Sports Reference — proprietor of Baseball Reference and different comparable knowledge websites — as he regarded for a corporation to accumulate his sport. “There were other talks, but they were certainly No. 1,” Winter advised Front Office Sports.

With Immaculate Grid now built-in into Sports Reference’s web site, the corporate plans so as to add new sports activities like soccer, basketball, hockey, and soccer to the sport by the top of this month. 

“We’ve tried to implement it in a way that easily expands to our other sports,” Sports Reference president Sean Forman advised FOS. “I’m confident we can do it pretty quickly.”

The worth Sports Reference paid for Immaculate Grid wasn’t disclosed, however Forman is assured the deal might be a win for each the corporate and Winter. There are plans to position advert models on the sport web page and doubtlessly provide particular options underneath a subscription mannequin — however Immaculate Grid will stay free to all and is already seen as a cash maker. 

“It’s also driving a significant amount of traffic to our existing site, which we’ve gotten reasonably good at monetizing,” Foreman added.