THREE main digicam firms together with Sony, Nikon, and Canon are collaborating to fight deepfakes by including digital signatures to pictures captured with their gear.

Nikkei Asia reports that these signatures will embrace data just like the date, time, place, and photographer and that they’re immune to alteration.

A worldwide commonplace for these signatures has been agreed upon by the three firms. They will supply mirror-less cameras with authentication know-how for photojournalists and different professionals.

The report famous that the know-how improvement was essential as a result of rising prevalence of deepfakes.

“Such efforts come as ever-more-realistic fakes appear, testing the judgement of content producers and users alike. Deepfakes of former U.S. President Donald Trump and Japanese Prime Minister Fumio Kishida went viral this year,” a part of the report learn.

The report added {that a} free on-line device referred to as Verify has been made accessible for image verification by a coalition of main information retailers, tech companies, and digicam producers. The web site reveals the date, location, and different credentials if a picture has a digital signature.

In addition, Sony will launch within the spring of 2024 know-how to include digital signatures into three professional-grade mirror-less SLR cameras through a firmware replace. The firm is contemplating making the know-how suitable with movies as nicely.

A digicam with comparable options is scheduled for launch by Canon. The enterprise can be creating know-how that allows digital signatures to be added to movies and a picture administration app to inform whether or not pictures are taken by people.

Seasoned fact-checker and researcher Fatimah Quadri has written quite a few fact-checks, explainers, and media literacy items for The FactCheckHub in an effort to fight data dysfunction. She may be reached at sunmibola_q on X or [email protected].