Nova Entertainment has launched new advertising and marketing campaigns to rejoice massive adjustments to 2 of the Nova Network’s marquee exhibits – the Nova Network’s nationwide drive present and Nova 96.9’s Sydney breakfast present.

The roll-out began with a teaser marketing campaign for the then-unannounced Nova 96.9 breakfast show, with the massive information that Kate Ritchie could be becoming a member of Fitzy & Wippa. Sydney audiences are used to seeing Fitzy & Wippa and Ritchie individually in varied Nova campaigns through the years, so the brand new artistic wanted one thing placing to underscore the truth that Fitzy, Wippa and Kate would now be one workforce.

Creative company The Hallway developed the dramatic visible idea the place all three faces are merged collectively, taking inspiration from the duvet artwork of Queen’s album The Miracle. This ran alongside a ‘Coming Soon’ message within the tease part after which, publish announcement, below the headline ‘A new face for breakfast radio’.

Adam Johnson, Nova Entertainment’s chief development officer mentioned: “There’s a category norm in radio show marketing, where we tend to have a fun image of the presenters to give a sense of the show itself, accompanied by the show name and a call-to-action.
 
“With somebody as loved and recognisable as Kate Ritchie joining such an established and successful show as Fitzy & Wippa, we knew we had to do something in the announcement stage to make people sit-up and take notice to generate talkability. The image may be somewhat visually challenging, but it’s achieved its aim and we’re proud to have delivered something different to anything else in our sector.”
 
Jules Hall, CEO of The Hallway mentioned: “Kate Ritchie joining Fitzy & Wippa on the breakfast show is huge for radio. Our job was to amplify the news which is a lot easier when you have brave clients willing to shake up category conventions. With the announcement out there, and Kate on air, we now get to enjoy an even more entertaining start to our days!”

Once the launch interval for Fitzy & Wippa with Kate Ritchie is over, the marketing campaign will transfer into a brand new part with a extra conventional radio picture accompanied by the headline ‘Look who’s come to breakfast’, which is able to run throughout digital massive format websites, impulse screens, transit megasides and showcase sides all through Sydney.
 
As properly as the brand new breakfast present line-up, Nova has additionally simply introduced that artist and broadcaster Ricki-Lee will formally be a part of the Nova Network’s extremely profitable nationwide drive present.

See additionally: Nova welcomes Ricki-Lee as a permanent member of the national drive show

With the present having been no 1 nationally for 46 consecutive surveys, Nova developed a marketing campaign designed to focus on that listeners will proceed to get pleasure from every little thing they love concerning the present, however with the addition of Ricki-Lee who will ship a complete new power and tone.
 
‘Same, same but different’ was developed because the marketing campaign line to bolster this, accompanied by a placing new present picture that brings to life the person personalities of the presenters in a manner audiences are positive to note.

Commencing from Monday 13 March, the marketing campaign will run nationally throughout digital massive format websites, impulse screens in addition to transit megasides and showcase sides.