Sky’s sibling UK ISP and video streaming service, NOW TV (NOW Broadband), has informed those that take their popular “Entertainment Pass” and “Hayu Pass” to expect an 11.1% and 25% increase, respectively, in their monthly rental prices from 1st September 2020.

The “Entertainment Pass“, which gives live and on-demand access to various TV channels including some of Sky’s most popular ones (e.g. Sky One, Sky Atlantic, FOX, SyFy, Discovery etc.), currently costs £8.99 per month and this will rise to £9.99 from September.

Similarly, the “Hayu Pass“, which is dedicated toward reality TV shows (better known as torture to some of us), normally costs £3.99 and will be going up to £4.99 per month.

Separately, we should point out that NOW TV can be a little cheeky because in order to get proper 1080p HD quality (requires a broadband speed of 12Mbps) and Dolby Digital 5.1 surround sound you have pay for an additional boost costing £3 extra per month. This makes it quite expensive compared to some of their rivals in this space (we’d expect 4K for that), but otherwise you’re stuck on 720p.