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OML Entertainment has introduced the appointment of Manav Parekh because the inventive head for its branded observe. In his function, Parekh will head inventive, main all branded content material work throughout all companies at OML.
OML is intrinsically on the nexus of the creator economic system and, by extension, the digital content material panorama in India, Manav Parekh, government inventive director, OML Entertainment, stated. “Brands are getting bolder than ever before, thanks to digital, evolving comms at breakneck speeds. As creatives at OML, our endeavour is to address this and be at the forefront of new-age brand building that is quick, impactful and most importantly, sustainable. We believe that brands aren’t just advertisers but publishers too,” he added.
Parekh has over 17 years of expertise within the inventive and content material house. Previously, he was the chief inventive director, digital, at Leo Burnett the place he labored with manufacturers akin to META, JEEP, VISA, Ensure, Nerolac, KTM and PhonePe. Prior to that, he was the inventive head at VICE India the place he labored on long-form content material for manufacturers akin to Mountain Dew alongside experiential IPs like BUDX by Budweiser. His expertise consists of work at organisations akin to Disney+ Hotstar, Edelman, Indigo Consulting, JITB and Hungama.
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