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ONE Championship™ (ONE), the world’s largest martial arts group, and Horizon Sports & Experiences (HS&E) immediately introduced they’ve shaped a partnership for the company to work with and assist handle ONE’s sponsorship, entitlement, and model activation efforts within the United States.
As a part of the settlement, HS&E can be accountable for growing and increasing ONE’s sponsorship portfolio to incorporate new and progressive model companions. HS&E will determine, negotiate, and characterize sponsorship and entitlement agreements that may incorporate manufacturers into ONE stay occasions in a large number of how, in addition to model activation for accompanying ancillary experiences. Additionally, in its persevering with efforts to create higher experiences for manufacturers and shoppers, HS&E will present ONE with its full suite of information and analytics providers and options.
“We’re thrilled to partner with Horizon Sports & Experiences as we prepare to officially launch in the U.S.,” mentioned Chatri Sityodtong, Chairman and CEO of ONE. “The U.S. is the world’s largest and most sophisticated sports and entertainment market and home to the world’s most elite sports leagues and properties. We’re grateful for HS&E’s staunch support to help us scale and succeed as we host our dynamic martial arts events live for the first time in front of our passionate U.S. fan base.”
According to Nielsen, ONE is a high 5 world sports activities property for viewership and engagement. ONE occasions characterize the total spectrum of martial arts, with world-class athletes representing over 80 international locations competing throughout MMA, Muay Thai, kickboxing, submission grappling and different disciplines.
ONE makes its on-the-ground U.S. debut on May 5 in Colorado which is headlined by the trilogy struggle between flyweight world champion Demetrious Johnson and Adriano Moraes. The occasion can be broadcast stay by Prime Video. In 2022, the 2 corporations introduced a multi-year settlement for Prime Video to broadcast 12 stay ONE martial arts occasions yearly. The full stay occasions can be found solely on Prime Video within the United States and Canada.
“ONE Championship is one of the biggest sports media properties in the world, and we’re excited to partner with them,” mentioned David Levy, Co-CEO of HS&E. “As ONE Championship embarks on its U.S. debut next month, this is the perfect time to collaboratively work together to break new boundaries, create innovative sponsorships and activations for brands looking to connect with the unequivocal leader in martial arts and its engaged fan base.”
Launched within the fall of 2022, HS&E is led by founders and Co-CEOs David Levy and Chris Weil. Since launching six months in the past, HS&E has signed agreements with the NBA, Top Rank Boxing, Learfield, PayPal, Mohegan Sun, M&T Bank, amongst others. Earlier this month, HS&E efficiently produced the Pickleball Slam, a first-of-its-kind match televised on ESPN, that includes tennis legends John McEnroe, Andre Agassi, Andy Roddick, and Michael Chang competing for a $1 million greenback purse on the Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, FL.
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