The Indian smartphone market is flooded with options with new phones getting launched at regular intervals. At a time when the industry has reached a certain saturation point, there is one brand which is continuing its long-term legacy of innovation in technology and design. Global smartphone giant, OPPO has established a niche for itself by giving us many world-first innovations. Backed by constant innovation and robust R&D, OPPO has succeeded in catering to the dynamically changing and challenging requirements of the tech-savvy customers.

OPPO’s legacy of innovations

Integrating technological advancements in its phones and experimenting with features has been at the core of OPPO’s philosophy. OPPO introduced features like beauty function to enhance selfies, HDR video recording, 3D structured light technology, A.I. beauty recognition technology, among others that changed the face of mobile technology. Incorporating the best in terms of camera capabilities, design and performance, the brand continues its legacy with the Reno Series that was first launched in 2019. Through this series, OPPO has taken photography and mobile experience to a whole new level.

The first launch under the Reno Series – Reno 10x Hybrid Zoom introduced to the world the Shark-fin Pop up Camera and the first ever Periscope Telephoto lens, which created waves within the smartphone community. Reno went on to amaze users with industry-first innovations in the Reno2 Series with features such as Quad Camera with 20X Digital Zoom, Ultra Steady Video Mode and Ultra Dark Mode. In addition, Reno2 introduced to the world the first Pop-up Camera with Bokeh effect in video. In fact, the series was so immensely successful that, according to data from International Data Corporation (IDC), it propelled OPPO’s market share in the highly-contested mid-premium smartphone segment to 26.8% in Q4 of 2019.

These are just a few of the innovations that OPPO has brought to the table in the last few years. With its March 2020 launch of the Reno3 Pro, the brand upgraded the display and camera functionality by incorporating the industry-leading E3 Super AMOLED Display and a world’s first 44 MP Dual Punch Hole Camera with an innovative Dual Punch-hole Display. Showcasing cutting-edge technology and best-in-class design, Reno has surely raised the bar for competing smartphones in the market.

Reno4 Pro continues OPPO’s India commitment

OPPO has time and again showcased just how important the Indian user is to the Reno Series. The brand is very bullish when it comes to the Indian market and the company has some big plans to strengthen its turf here. Boosting the Indian government’s ‘Make in India’ programme, OPPO has set up its manufacturing facility with over 10,000 employees working across manufacturing line, quality assurance and product testing in Greater Noida. In addition, the company has an R&D centre in Hyderabad, which is its largest facility outside of China. Having a robust manufacturing and R&D facility has further bolstered OPPO’s capability to deliver the best-in-class smartphones to the Indian customers. 

Taking forward OPPO’s commitment towards the Indian user, Reno brings forth another technological marvel in the form of Reno4 Pro. After an India-first launch of the Reno2 Series back in 2019, and the successive launch of the Reno3 international variant first in India, the brand is now all set to carry on the legacy with its upcoming Reno4 Pro smartphone. OPPO will launch the phone on July 31, 2020 in India, ahead of a global launch. Debuting in the Indian market, Reno4 Pro is sure to disrupt the smartphone landscape with its innovative features and unmatched user experience. Reno4 Pro is truly a made for India phone considering the Indian user’s fetish for design and performance.

Reno4 Pro promises unparalleled innovations

Reno4 Pro smartphone comes packed with a 3D Borderless Sense Screen and company’s proprietary 65W SuperVOOC 2.0 charging, which is not only the best-in-class but also the safest and fastest charging commercially available. The phone’s screen curves 55.9 degrees, which renders Reno4 Pro a comfortable in-hand feel and a premium look. The bezel-less display enhances the phone’s slim design, especially when seen from the sides.

Talking about the charging technology, Reno4 Pro comes with SuperVOOC 2.0 – the fastest and safest charging technology certified by TÜV Rheinland and is commercially available in the market. Owing to this, the device gets fully charged in just 36 minutes with the help of 65W fast charging. Even with 65W SuperVOOC 2.0, Reno4 Pro weights 161g and measures 7.7mm thin, which is just right for a comfortable hand grip.

Besides the above key features, Reno4 Pro comes with a 6.55-inch E3 Super AMOLED screen with a punch-hole cut out and a refresh rate of 90Hz, along with a 180Hz touch sampling rate, which makes for the smoothest and most seamless user experience. OPPO has also integrated innovative imaging features such as AI Colour Portrait and Night Flare Portrait in the phone for clicking brilliant portraits. OPPO’s premium smartphone has a screen to body ratio of 92.01%.

With the new Reno4 Pro, OPPO is offering a smart device that is not only best in class, but also the first of its kind to deliver an unmatched, premium user experience to Indian users. Not many phones can boast of having so many technological innovations, packed with finesse into one of the most premium-looking devices. OPPO truly plans to live up to its commitment of providing the best of the best to India.

(This is a brand story)