ORLANDO, Fla., Dec. 20, 2023 /PRNewswire/ — Orlando’s premier downtown sports activities and leisure vacation spot – and residential of the National Basketball Association’s Orlando Magic – will likely be renamed the Kia Center.

Starting December 20, 2023, the Amway Center will tackle the brand new identify. Kia America’s partnership will embrace new indoor and out of doors signage, the installations of EV charging stations, Kia car shows and the Kia Terrace, a hospitality lounge for the enjoyment of automotive lovers and sports activities and music followers. 

“The Orlando Magic and Kia America have been proud partners for several years and we share in the excitement of Kia’s success and growth,” stated Magic CEO Alex Martins. “We look forward to our expanded partnership which allows Kia to drive its brand forward and deliver a direct, impactful message to our fan base and beyond using the power of the NBA. Kia also becomes a ‘Champion of the Community’ partner and we look forward to working together to positively impact the Central Florida community.”

“The naming of the Kia Center is another example of the strength of our partnership and provides us a year-round sports and entertainment platform for our fans,” stated Sean Yoon, President and CEO, Kia America. “This facility is a spectacular asset for those who call Central Florida home and for those who visit this global tourist destination. Coupled with our naming rights of the Kia Forum in California, we now stretch from coast to coast.”

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What You Should Know:

• Orlando’s premier downtown sports activities and leisure vacation spot has been renamed the Kia Center.
• Kia is the official automotive associate of the National Basketball Association & Orlando Magic.
• The Kia Center naming rights announcement in Orlando coincides with the historic launch of the automotive trade’s first mainstream 3-row, all-electric SUV – the Kia EV9.
• Kia turns into an Orlando Magic “Champion of the Community” associate and can associate on impactful Central Florida neighborhood relations programming.
• The Kia Center in Orlando enhances the Kia Forum in Los Angeles, stretching Kia’s affiliation with first-class leisure from coast-to-coast.

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Like the renaming of the Kia Center in Orlando, the renaming of the Kia Forum in Los Angeles in April of 2022 was a transformational step for Kia in the United States and an necessary a part of the North American debut of its a number of award-winning electrical utility car, the EV6, as a part of the corporate’s bold Plan S, or Plan Shift, technique. Plan S is designed to assist remodel Kia right into a sustainable mobility supplier together with new and thrilling private and enterprise transportation options.

Kia’s southeast operation consists of dealerships in Orlando, Miami, Tampa, and Jacksonville. Central Florida has 11 dealerships and is the quickest rising Kia market within the nation.

Kia is acknowledged as one of many TIME100 Most Influential Companies of 2023 and was named the Most Dependable Mass Market Brand for 3 years in a row by J.D. Power. Kia gives a variety of gasoline, hybrid, plug-in hybrid and electrical automobiles bought by means of a community of over 775 sellers within the U.S., together with a number of automobiles and SUVs proudly assembled in America*.

Since opening in 2010, Orlando’s downtown enviornment has develop into the neighborhood’s gathering place and has earned quite a few awards, together with being named SportsEnterprise Journal’s 2012 Sports Facility of the Year; the International Association of Venue Managers’ Venue Excellence Award, which is bestowed upon services that excel within the administration and operation of public meeting venues; and TheStadiumBusiness Awards‘ Customer Experience Award. In addition, the ability was not too long ago voted by followers because the no. 1 venue within the NBA for its recreation expertise.

The NBA is a worldwide sports activities and media enterprise with the mission to encourage and join individuals in every single place by means of the ability of basketball. The league has established a serious worldwide presence with video games and programming in 214 nations and territories in 50 languages, and merchandise on the market in additional than 200 nations and territories on all seven continents. NBA rosters in the beginning of this previous season featured 120 worldwide gamers from 40 nations. NBA Digital’s belongings embrace NBATV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of many largest social media communities on this planet, with 2.1 billion likes and followers globally throughout all league, crew, and participant platforms.

ABOUT KIA CENTER
Kia Center, owned and operated by the City of Orlando on behalf of the Central Florida neighborhood, hosts main nationwide occasions, concert events and household reveals since its opening within the Fall 2010. The Orlando Magic served because the developer and the ability was designed to mirror the character of the neighborhood, meet the targets of the customers and construct on the legacy of sports activities and leisure in Orlando. The constructing’s exterior includes a fashionable mix of glass and metallic supplies, together with ever-changing graphics through a monumental wall alongside one facade. A 180-foot tall tower serves as a beacon amid the downtown skyline. The 875,000 sq. foot, Leadership in Energy and Environmental Design (LEED) Gold-certified constructing includes a sustainable, environmentally-friendly design and unmatched expertise, together with 1,100 digital displays, the tallest high-definition video board in an NBA venue and a number of premium facilities obtainable to all patrons within the constructing. Kia Center was not too long ago honored with the International Association of Venue Managers’ 2017 Venue Excellence Award, which is bestowed upon services that excel within the administration and operation of public meeting venues. Kia Center was the one enviornment to garner this distinction. Additionally, the world has earned quite a few awards, which most notably consists of TheStadiumBusiness Awards’ 2013 Customer Experience Award and was named SportsEnterprise Journal’s 2012 Sports Facility of the Year. For extra details about the Kia Center, go to KiaCenter.com.

ABOUT KIA AMERICA
Headquartered in Irvine, California, Kia America continues to high automotive high quality surveys and is acknowledged as one of many 100 Best Global Brands. Kia serves because the “Official Automotive Partner” of the NBA and gives a variety of gasoline, hybrid, plug-in hybrid and electrical automobiles bought by means of a community of over 775 sellers within the U.S., together with a number of automobiles and SUVs proudly assembled in America*.

*The Sportage (excludes HEV and PHEV fashions), Sorento (excludes HEV and PHEV fashions), and Telluride are assembled in the United States from U.S. and globally sourced components.

ABOUT THE ORLANDO MAGIC
Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the courtroom, delivering legendary moments each step of the way in which. Under the DeVos household’s possession, the Magic have seen nice success in a comparatively brief historical past, successful six division championships (1995, 1996, 2008, 2009, 2010, 2019) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the courtroom, on an annual foundation, the Orlando Magic provides greater than $2 million to the local people by means of sponsorships of occasions, donated tickets, autographed merchandise and grants. Orlando Magic neighborhood relations applications influence an estimated 100,000 youngsters every year, whereas a Magic staff-wide initiative offers greater than 7,000 volunteer hours yearly. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed greater than $29 million to native nonprofit neighborhood organizations during the last 34 years. The Magic’s different entities embrace the crew’s NBA G League affiliate, the Osceola Magic, 2021 G League champions; the Orlando Solar Bears of the ECHL, which serves because the affiliate to the NHL’s Tampa Bay Lightning; and Magic Gaming of the NBA 2K League. The Magic play their dwelling video games on the award-winning Kia Center – voted by followers no. 1 within the NBA for recreation expertise; honored with TheStadiumBusiness Awards’ Customer Experience Award; named SportsEnterprise Journal’s Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. For ticket info, go to OrlandoMagic.com or name 407-89-MAGIC.

SOURCE Kia America