ANI |
Updated: Feb 08, 2024 16:11 IST

VMPL
New Delhi [India], February 8: PEER Next is the newest launch of Leocorno Enterprises, an organization fashioned by Anant Jangwal in 2016 that provides client manufacturers together with PEER Drinks – a model of premium low and 0 calorie tonic water. PEER Next has launched activated charcoal filters which can be a hurt discount various to standard cardboard filters or roaches. In addition, the model retails and wholesales RAW (Brown & Black) and Elements papers and BiC pocket lighters.
Activated carbon filters, or ACFs as they’re additionally referred to as, are broadly recognized to be efficient in filtering pollution in each gaseous in addition to liquid kind. This makes them helpful in quite a lot of industrial and non-industrial functions. ACFs work on the idea of absorption and are used extensively in air purifiers, water therapy crops, air conditioners, odour management gadgets and so on. “Active carbon filters have been in use for over 1,000 years, but it is only recently that this technology has been incorporated into smoking filter tips, which help in reducing tar and in making the drags smoother. The ceramic caps on either sides balance the heat during inhale”, says Anant Jangwal, Founder & CEO of PEER Next.

The crew at PEER Next has been engaged on finding out this market and in fine-tuning the product and its packaging for some time. After a number of focus teams and benchmarking to worldwide requirements, the corporate was lastly capable of create a product that met its expectations after 12 months of due diligence. While the outer packing is Indian, the activated charcoal is from a UK primarily based provider since 1965. The product is at par with its German opponents when it comes to high quality, however at a value level that’s 25% decrease. This is made potential due to a give attention to quantity gross sales quite than worth gross sales, and due to the supply of price efficient packing materials in India vs within the West. The customers of those carbon filters are extraordinarily loyal and there’s a excessive diploma of repeat buy. However, the excessive value level turns into a limiting issue on the subject of attaining scale. In order for this class to turn into mainstream, the merchandise have to promote at a lower cost sweet-spot, which PEER Next believes it has completed.
The model is offered on-line on its web site www.peer-next.com, together with Amazon and different on-line aggregators. Offline, the merchandise are already obtainable in 30+ shops in Delhi NCR, and will probably be obtainable in Jaipur, Dehradun, Goa, Bangalore and Mumbai within the subsequent 6-9 months. The lively carbon filters are available two variants – packs of 15 (most well-liked by 1st time customers) and packs of 56 (most well-liked by repeat customers). In addition to the home market, the model may also give attention to the export market the place lively carbon smoking filters are broadly in style. Germany, France, Italy, Spain and Netherlands would be the preliminary focus nations for exports.
In choose shops the place PEER Next is current, the model has already captured 50% of the gross sales on this class. However, the purpose isn’t just to turn into the main model of filter suggestions, however to have most individuals swap from cardboard roaches to carbon filters. “Our leading competition in active carbon filters is not Purize or Actitube, but it is cardboard roaches. PEER Next’s mission is to become the largest supplier of active carbon filters, papers, lighters and other accessories, with a focus on next-gen technology products”, claims Anant.
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