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- Esther Sarpong is the director of experiential retail for Brookfield Properties.
- The properties in her portfolio are used for touring reveals and live-experiences.
- Sarpong says she enjoys seeing the way forward for leisure being reshaped by means of these venues.
This as-told-to essay relies on a dialog with Esther Sarpong, a 39-year-old movie star expertise marketer and the director of experiential retail for Brookfield Properties from Las Vegas, Nevada. It’s been edited for size and readability.
I’m a director of experiential retail at Brookfield Properties and I drive modern leisure ideas at outstanding retail areas.
My profession began in experiential advertising after I realized that I’m a artistic, fluid downside solver who stays calm and funky below stress. Through reside occasions and touring exhibitions, I set up belief and emotional connections between prospects and types. In this function, I curate human experiences that foster model loyalty.
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