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Picture Show Entertainment today announces the official re-opening of its Prescott, Arizona theatre on Friday, August 21. Operating under state and local reopening guidance, Picture Show will open its doors to the public at 50% capacity.  This decision comes after months of training and implementing new procedures to keep both Picture Show employees and guests safe and healthy.

Picture Show is excited to provide the affordably priced, luxury movie-going experience enjoyed by the residents of Prescott and the surrounding area once more. During a time when the community is eager to reconnect and enjoy a night of family fun, audiences can finally come together to enjoy the sense of connection found by going to the movies. 

In conjunction with new major Hollywood movie releases like Tenet, New Mutants, and Wonder Woman 1984 that will begin rolling out this month, guests can expect to see past award-winning movies on the first weekend like Jurassic Park, The Avengers, and Inception at discounted prices. Guests will also have the chance to see the national premiere of Unhinged, a new critically acclaimed Russel Crowe thriller. 

Updated business hours and adjusted ticket prices have been implemented for the first phase of reopening. For new major Hollywood movie releases, Picture Show will continue to offer the lowest admission prices in the region at $7.50 for adult tickets and $5.75 for children and seniors before 6:00 PM. Adult tickets are $9.50 after 6:00 PM. Movie tickets for previously released blockbusters will be $2.00 for general admission and $1.00 on Discount Tuesdays. 

Group rentals are being offered as an exciting VIP Experience with a maximum of 10 friends and family, for a value rate of $75.00 per Classic movie screening and $100 per new release movie screening, plus the ticket price for each guest.  The theatre will be open daily at 11:15 AM.  

Visitors returning to Picture Show will have the opportunity to enjoy a full menu of 

food and beverage items including 99 cent hot dogs, delicious burgers, funnel cake fries, Coca-Cola products, ICEE’s, and of course, fresh movie theater popcorn! 

To ensure every precaution is met, Picture Show, in concert with the National Association of Theatre Owners and state and local health officials, has planned and executed an abundance of operational adjustments and safety measures including but not limited to; plexiglass barriers to reduce contact between team members and guests, enforcing and maintaining a six-foot physical distance in all areas of the theater including lobby and auditoriums marked with floor signage and safely spaced luxury recliner seating. Guests are encouraged to visit pictureshowent.com/what-to-expect/ to learn more about what to expect upon returning to the movies.

The Picture Show team of staff will continue to adhere to stringent cleaning and sanitizing protocols to mitigate and reduce touchpoints in high traffic areas, use personal protective equipment, and handwashing on a frequent basis. Additionally, guests visiting the theater will be required to wear a face-covering when in the lobby, concession areas, restrooms, and hallways. Masks may be removed while enjoying refreshments when seated in the auditorium.