The yr 2022 was the yr of Marathi leisure, because the trade produced an unbelievable quantity of groundbreaking theatrical and internet content material. A big proportion of those releases had been from the Planet Marathi alone, which owned the area with breakthrough content material, OTT improvements and enterprise integrations.

Being the one OTT that solely streams Marathi content material worldwide, Planet Marathi OTT dominates the Marathi OTT market. Streaming throughout 60 international locations plus, the OTT grew from launch until date, amassing 9 lakh Marathi audiences internationally.

The content material slate voraciously expanded all year long with releases like Anuradha, Badlee, Mein Punha Yein, Raanbaazaar, Sahela Re, June, Sumi, Athang, Baby On Board to call a couple of. A large number of genres like Romance, Comedy, Family Drama, Politics, Crime, Thriller, and Satire had been explored within the Marathi web-series class, which modified the sport for Marathi content material within the internet area completely. With nationwide award-winners like ‘Sumi’ and ‘World’s Most Watched Marathi Web Series’ like ‘Raanbazaar’ and ‘Athang’, the first-ever interval drama of Marathi OTT leisure area, Planet Marathi OTT pushed cutting-edge content material into the mainstream highlight.  Backing the highest quality Marathi content material, the immense functionality it holds to form the way forward for the regional OTT area was effectively demonstrated. 

On the theatrical launch entrance, Planet Marathi has delivered to life quite a lot of cinematic spectacles proper from experimental content material to interval drama magnum opus movies by investing in excessive manufacturing worth and advertising and marketing efforts. Its extravagant releases of 2022 have names like Pondicherry, Tamasha Live, Sunny, Chandramukhi, and Goshta Eka Paithanichi amongst others. The phenomenal branding efforts pushed boundaries and redefined the best way movies from the Marathi trade had been considered a lot earlier than their launch.  This yr was a nationwide award-winning yr for Planet Marathi as its Goshta Eka Paithanichi received Best Marathi and premiered internationally in Singapore 

The group has labored with and created a neighborhood for aspiring and main league expertise throughout departments,  bolstering the Marathi leisure trade and making a powerhouse platform.

Along with its large-scale funding in manufacturing worth, branding and advertising and marketing efforts, Planet Marathi expanded its attain vertically and horizontally by means of impact-driven enterprise collaborations with mega gamers. Its collaboration with Tata Play, set precedent because it was among the many solely few OTTs which joined fingers with the content material distribution large to succeed in out to audiences extra conveniently. It has entered into upcoming worldwide and native collaborations that are within the announcement pipeline.

 “We started Planet Marathi to disrupt the Marathi entertainment industry and take it to a global audience. With quality content slate like big theatrical releases of Chandramukhi, national award winning Gosht Eka Paithanichi to name a few and Planet Marathi OTT platform and its content like Raanbaazaar, Athang , Anuradha among others, we were able to raise the bar for the industry. These wins have humbled us even more and made us hungrier to do bigger and better work of value. This win is not just our win but the win of all the names who have worked with us across teams and the win of our audiences. Looking ahead, we’ve envisioned and are working toward greater technology, massive productions, and significant collaborations to accelerate our growth in this journey.” commented, nationwide award winner Akshay Bardapurkar, Founder, Planet Marathi OTT.

Founded in 2020, Planet Marathi OTT have grown to be custodians and pioneers in an area which had restricted scope earlier than its market entry. It is poised for 2023 with extra releases, platform improvements, intuitive enterprise growth and greater tie-ups each in and past the leisure area.