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Mumbai: Pocket FM has made a exceptional achievement as its blockbuster audio sequence “Insta Millionaire” has surpassed over Rs 30 crore in income. With over 900 episodes, this intensive storytelling has taken the world by storm and surpassed 300 million performs throughout English, Hindi and Tamil, clocking over 3.5 billion listening minutes.
Commenting on the success of the blockbuster present, Pocket FM SVP-content and technique Ashu Behl, mentioned, “Our audio series offer long-form storytelling that engages and captivates our listeners. ‘Insta Millionaire’ has been a massive success, and we’re thrilled to see a growing appetite among our audience for unconventional genres like sci-fi, fantasy, and thrillers. In fact, some of these series are generating the same level of demand and revenue as any popular web or TV shows. With the increasing adoption of audio, we firmly believe that audio storytelling will emerge as another mainstream category of entertainment. At Pocket FM, we’re excited to be leading the change and can’t wait to see the future of entertainment unfolding with audio series.”
Swapnil Jain, the author who scripted the storytelling for Insta Millionaire, elaborates that the fascinating story of “Insta Millionaire” follows the journey of a younger man named ‘Lucky’, as he rises from rags to riches in an exhilarating sport of luck. Despite his humble beginnings and struggles, Lucky stays sturdy and selfless, protecting his hardships hidden from his love-life, even when his girlfriend cheats on him.
“As a storyteller, Insta Millionaire’s success is an achievement that has allowed me to spread my wings and soar to greater heights. Pocket FM has given me the opportunity to share my passion for storytelling with a wider audience. With their immense support, writers like myself can bring our tales to life, captivate listeners with every word and share it with the world,” Jain added.
The gripping storyline of “Insta Millionaire” has resonated with listeners of varied ages, however has particularly struck a chord with youthful audiences. With a staggering 80 per cent of its listeners falling between the ages of 18-35, this audio sequence has turn into a serious supply of leisure.
Beside Insta Millionaire, Pocket FM boasts a set of over 1500 audio-series. It has a library that features an in depth vary of audio sequence catering to all kinds of genres, from romantic tales to spine-tingling thrillers.
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