Pocket FM, the audio OTT platform, has launched the findings of its complete leisure consumption survey titled “Digital Entertainment Insights: The Revival of Audio Entertainment.” The survey highlights a exceptional shift in client preferences in the direction of audio content material, with customers now spending extra time on audio than video. The emergence of audio sequence as probably the most consumed class has stimulated binge-listening habits and reworked audio leisure into mainstream leisure.

According to the survey, audio sequence has change into the popular audio content material format, accounting for 41% of total consumption, adopted by music (29%), audiobooks (20%), and podcasts (10%). The fascinating nature of serialised audio fiction tales in audio sequence has captivated listeners, with customers spending a mean of 140 minutes each day on audio seriessurpassing the time spent on music, audiobooks, and podcasts.

Shubh Bansal, VP Growth at Pocket FM, expressed his ideas on the survey’s findings, stating, “The survey findings reveal a compelling shift in consumer behavior, with audio content surpassing video in terms of daily engagement. It is evident that audio series has become the preferred choice, stimulating binge-listening habits among listeners. As the digital world grapples with screen fatigue, the upsurge in audio entertainment is no surprise.”

The survey additionally unveiled attention-grabbing insights into audio consumption habits. Contrary to standard perception that audio content material is especially consumed throughout commutes, individuals interact with audio throughout numerous each day actions. Cooking (23%), family chores (12%), work hours (25%), commuting (16%), and health actions (15%) are among the many actions the place audio is listened to. Additionally, 33% of respondents highlighted audio as a method to loosen up and unwind.