Catherine, Princess of Wales is launching a marketing campaign on early years improvement.

The 41-year-old royal says that not sufficient consideration is paid to the “critical importance of our early childhood” and the way profoundly a baby’s first 5 years can form their life.

In an open letter, the princess – who has kids Prince George, 9, Princess Charlotte, seven, and Prince Louis, 4, together with her husband Prince William – stated: “We all need to know the critical importance of our early childhood. They really are years like no others in our lives.

“I urge everyone studying this to take the chance to be taught extra about this unbelievable time of life, to suppose again to your individual childhood and the way it formed you, and most significantly, to ask yourselves what you are able to do to make the world a extra supportive and loving place for our youngsters. Because wholesome, completely happy kids share a wholesome, completely happy future.”

The campaign, which will begin this week, is the latest stage in the princess’s efforts to raise awareness of the importance of early childhood development.

In a previous report for her Royal Foundation Centre for Early Childhood, she warned how the roots of adult problems – such as mental health and addiction issues – stretch back to the earliest years of life.

Neil Leitch, chief executive of the Early Years Alliance, has welcomed the princess’s efforts.

He said: “For far too lengthy, the early years has been deprioritised, disregarded and ignored on the subject of sector funding, regardless of a wealth of analysis displaying that the primary 5 years of a kid’s life are completely crucial in shaping their long-term studying and improvement.

“We hope that the princess’s dedication to highlighting the importance of early childhood will prompt the government to sit up, take action and realise that education doesn’t just begin when a child reaches the school gates.”