Private fairness agency Silver Lake introduced Tuesday that it is buying leisure firm Endeavor Group Holdings for $27.50 a share.

Endeavor’s inventory rose greater than 2% Tuesday afternoon after a quick halt forward of the announcement. It was buying and selling just below $26 per share.

Silver Lake will purchase 100% of the shares it doesn’t already personal. Endeavor is being acquired at an fairness worth of $13 billion, in line with a launch from the leisure firm.

The transaction is predicted to shut by the top of the primary quarter of 2025. 

“We believe this transaction will maximize value for all of Endeavor’s public stockholders and are excited to continue to unlock and invest in the growth opportunities ahead as a private company,” Endeavor CEO Ariel Emanuel mentioned in a press release.

Endeavor works on expertise illustration, by way of company WME, together with model licensing and reside occasions. It has undergone a shift in recent times.

In 2022, the corporate acquired OpenBet, a sports activities betting platform. In 2023, it sold IMG Academy, a sports activities schooling establishment, in a $1.25 billion deal.

Endeavor can also be the bulk proprietor of TKO Group Holdings, which owns the UFC and WWE. TKO will stay a publicly traded firm as a part of the deal.

Endeavor beforehand said it would explore strategic alternate options, together with a potential sale.

Silver Lake initially invested in Endeavor in 2012 and supported the corporate’s acquisition of UFC in 2016. Silverlake’s co-CEO Egon Durban and managing director Stephen Evans had been members of Endeavor’s board forward of the acquisition.