Spike/Paramount

EXCLUSIVES: The Joes are dusting off their sports activities kits for the primary time in 13 years.

Pros Vs Joes, the Noughties bodily gameshow is being rebooted within the U.S. and delivered to Europe for the primary time, after Belgian codecs distributor Glow Media took on the format.

Glow plans to showcase the present at Mipcom subsequent month, with authentic sequence creator My Entertainment additionally concerned within the relaunch.

Originally broadcast on Viacom owned Spike (now Paramount Network), Pros Vs Joes aired for 5 seasons between 2006-2010 produced Michael Yudin’s My Enterainment. It pitted peculiar ‘Joes’ with love and talent for a number of sports activities once more well-known sport stars. The most profitable Joe can be topped the winner.

Athletes who featured included Dennis Rodman, Michael Irvin, Darryl Strawberry, Roy Jones Jr, Randy Couture and Bill Goldberg, with extra 150+ Hall of Famers showing in whole.

Glow has up to date the format forward of its relaunch.

“I have chased this format for ages,” stated Glow Media’s Managing Director, Siobhan Crawford. “We are in a time where older, familiar brands are out-performing new launches, where sports adjacent programming is in demand and everyone loves an underdog story. Now redeveloped, this format is stronger than ever.”

Formats business veteran Crawford launched Glow in 2022 alongside Belgian manufacturing home Free Kings. The firm sources, distributes and develops content material, with a give attention to connecting Europe and the U.S.

The authentic’s present My Entertainment launched in 2000 as an indie producer centered on creating digital and linear content material. It was bought to Media Content Services final yr.

My’s founder and CEO, Michael Yudin stated: “Pros vs. Joes is an extremely passionate project of mine. This is every sports fans chance –  to take a once in a lifetime shot. It is something the Pros talk about and is re-lived on social media for years afterward.”