Maite de Orbe courtesy of WDM Entertainment

London publicity agency WDW Entertainment has rebranded as WDM Entertainment and unveiled a brand new management group.

The arts and leisure communications company, which was co-founded by CEO Amy Dowd in 2017, has welcomed trade veteran Daniel Maynard as managing director whereas Frankie Mendola and Sarah Wareing have been upped to affiliate administrators. The company’s new identify displays the surnames of WDM’s revised management and shareholders.

Dowd and Maynard may also sit on the outfit’s board alongside CFO Evi Dennison.

Maynard, who boasts over 20 years expertise in media and leisure in each in-house, consultancy and company roles, beforehand labored as VP for communications (tv and DTC) at Walt Disney EMEA, the place he launched Disney+ throughout 17 markets, amongst different initiatives. Maynard has additionally held senior roles at twenty first Century Fox, National Geographic, Freuds, BBC and Microsoft and is a member of the BAFTA tv committee.

WDM, which affords a spread of publicity providers throughout TV and streaming, movie and awards, arts and impression and company communications, has additionally inked a strategic partnership with unit publicty company Unitworks, based by trade veteran Alyssa Taffet. The partnership allows WDM to supply firms and tasks full end-to-end assist. Recent tasks embrace “Ted Lasso,” “Bad Sisters” and “The Full Monty.”

The newly rebranded agency has additionally introduced on board a number of latest shoppers together with Warner Bros. Discovery, Dorothy Street Pictures, Hot Coals Productions, the lately launched Skills Task Force led by former Amazon Studios Europe exec Georgia Brown and inclusivity and accessibility agency Bridge06. They be part of present shoppers Disney, Netflix, National Geographic, Lionsgate, BAFTA, SISTER, See-Saw Films, EE, Newport Beach Film Festival UK Honours, The Society of London Theatre and The Old Vic.

A feminine and queer-led firm, WDM is placing inclusivity on the coronary heart of its re-org and has dedicated to placing 10% of internet earnings into supporting new expertise initiatives spotlighting under-represented voices within the trade.

“Since setting up the company six years ago, our focus has been building our core client base, stellar team, company culture and establishing WDM Entertainment as a leading entertainment agency in the U.K.,” mentioned Dowd. “The growth announced today reflects our ambitions for the future of WDM Entertainment as we expand our team and strategic partners along with our vision and mission. Whilst our continued priority will be to deliver world-class communications, publicity and awards campaigns, part of our focus will be to redirect some of our profits back into talent who remain marginalised across the industry.”